Swedish company Hövding, maker of an airbag collar for cyclists, has recruited Per Holmqvist as the company’s new CFO, effective mid-June 2021. Holmqvist was most recently head of group business control at Heimstaden, a Swedish real estate development company. Before that, he led the controlling at Bygghemma Group Nordic, a business service company focused on e-commerce, and held various controller positions at Orkla Foods Sverige and Nordsjö, a Swedish retail chain for wall paint.
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ArticleHövding opposes sales stop, provides evidence of product meeting safety requirements
After the Swedish Consumer Protection Agency temporarily halted the sale of the Hövding 3 bicycle airbag in Sweden at the beginning of November, the manufacturer has now submitted a final statement to the agency with extensive documentation confirming the high safety standard of the head protection and the tests that ...
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Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...
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