All Helly Hansen articles
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News briefsHelly Hansen grows sales but sees lower profits in Q1
The Norwegian outdoor brand owned by Canadian Tire reported mixed Q1 results while preparing for the high-profile acquisition by Kontoor Brands.
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ArticleKontoor sees Helly Hansen on the rise despite looming risks
The US lifestyle apparel group expects a strong contribution from the Norwegian outdoor brand despite fresh debt concerns and tariff risks.
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ArticleS&P: Outlook for Kontoor Brands has turned negative following acquisition of Helly Hansen
S&P Global revises the group’s outlook to negative after the $700m buyout, citing leverage concerns and execution risks.
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ArticleCanadian Tire unveils ‘True North’ strategy
The sale of Helly Hansen was just the beginning of a new strategy that the Canadian company is pursuing to streamline its portfolio and refocus on its core retail business.
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News briefsHelly Hansen's new owner reports strong Q4 growth
Kontoor Brands posts Q4 revenue growth and finalizes its Helly Hansen acquisition, reinforcing long-term expansion and shareholder value.
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ArticleHelly Hansen changes ownership for C$1.28bn
Canadian Tire sells the Norwegian brand to the US-based global lifestyle apparel company Kontoor Brands, refocusing on its core business, Canadian retail.
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News briefsCanadian Tire posts strong Q4; Helly Hansen revenue surges
The Canadian group reported strong financial results for the fourth quarter of 2024, with notable growth in its sporting goods segment and a significant revenue increase for Helly Hansen.
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ArticleHelly Hansen honors ski patrollers on International Ski Patrol Day 2025
Celebrate the unsung heroes of the slopes this Feb. 10 as Helly Hansen honors ski patrollers with global events and donations on International Ski Patrol Day.
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News briefsHelly Hansen’s parent company names new CFO
Darren Myers succeeds Gregory Craig as the new CFO of Canadian Tire.
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News briefsCanadian Tire posts profit on lower sales
The group posts mixed Q3 results with gains in Ebit and profit, as Helly Hansen sees improved margins despite a drop in overall sales.
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News briefsHelly Hansen launches modular raincoat for urban living
The Norwegian outdoor brand debuts the Vika 3-in-1 Raincoat, blending versatile, weather-resistant protection with urban style for active city dwellers.
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News briefsHelly Hansen launches its lightest technical down jacket
The focus of the W Odin Everdown hooded jacket is warmth, minimal weight and environmentally friendly materials.
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News briefsHelly Hansen appoints Sales Manager for workwear in DACH
David Günsel joins the Norwegian brand as Sales Manager for Workwear in the DACH region.
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News briefsHelly Hansen grows marginally in Q2
The parent company Canadian Tire reported a 2.9% decline in group sales, while the Norwegian brand was able to increase sales by 1.2%.
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News briefsHelly Hansen sales fall in Q1
Reported Q1 sales at Canadian Tire-owned Helly Hansen declined by 7.8 percent to 192.2 million Canadian dollars (€130.3m) from C$208.4 million for the three months ended March 30. Brand sales outside of Canada accounted for nearly 93 percent of the total, or C$178.2 million (€120.8m). The Norwegian company’s constant currency ...
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News briefsHelly Hansen sales rose by 7.1 percent in 2023
Helly Hansen, the Norwegian brand owned by Canadian Tire, generated C$837.2 million (€576.2m) in 2023 sales versus C$781.9 million in 2022. In the final quarter, the business suffered a 9.3 percent sales decline to C$274.0 million (€188.6m) against C$301.8 million due to the timing of shipments as more fall/winter products ...
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News briefsNew Recco reflector for lightweight, packable garments
Source: Helly Hansen Odin Everdown Hooded Jacket with integrated Recco reflector Recco will present the Odin Everdown Hooded Jacket at ISPO Munich 2023 in collaboration with Helly Hansen. The jacket is the first product to use the new, very lightweight Recco reflector 742LT. The design of the ...
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News briefsHelly Hansen generates strong wholesale, ecomm sales for Canadian Tire
Third quarter sales for Helly Hansen, the Norwegian outdoor brand owned by Canadian Tire, rose 28.2 percent to Canadian $219.2 million (€148.7m) from C$148.7 million. Sales outside of Canada increased by 32 percent to C$199.1 million (€135.1m) from C$150.9 million. Nine-month brand sales were C$563.2 million (€382.1m), with 92 percent ...
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ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
