Hiking & Trekking – Page 8
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News briefsSchöffel launches new campaign to promote connectivity with nature
The new campaign, “Bewusstes Rauskommen” (conscious escape), redefines outdoor experiences, focusing on self-discovery, well-being and personal adventure.
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News briefsAdidas Terrex launches Skychaser Gore-Tex for trail performance
The new Skychaser Gore-Tex is a high-performance hiking and trail running shoe with weather protection, energy return and unbeatable traction.
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ArticleTecnica Group reports stable financial results in 2024, with Lowa leading growth
Despite a 4% revenue dip, the Italian group reports solid 2024 results, with Lowa driving growth and a strategic push into digital and sustainability.
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ArticleGarmont and Naglev announce strategic collaboration
The two Italian brands join forces to develop innovative outdoor footwear, combining technical know-how with sustainability for the next generation of hikers.
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ArticleVaude receives “Leader Status” for a tenth consecutive year
The German outdoor brand has once again been recognized for its commitment to fair working conditions, securing the Fair Wear “Leader Status.”
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News briefsLöffler’s ‘Second Life’ initiative extends the lifespan of apparel
The Austrian sportswear manufacturer expands its circular economy efforts with upcycling, recycling and resale programs.
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News briefsBergans supports Dale Oen Academy’s youth expedition
The outdoor brand equips young adventurers for four-day trek from Finse to Geilo in Norway.
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ArticleVF Corp. charts course for growth with renewed brand strategy
VF Corp. unveils an ambitious roadmap for Vans, The North Face and Timberland, aiming for premium positioning, market expansion and stronger brand appeal.
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ArticleS&P: Outlook for Kontoor Brands has turned negative following acquisition of Helly Hansen
S&P Global revises the group’s outlook to negative after the $700m buyout, citing leverage concerns and execution risks.
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ArticleClarus reports Q4 and FY24 results amid heavy impairment charges
Clarus reports a $65.5 million Q4 loss amid heavy impairments but sees growth in its outdoor segment while adventure sales struggle.
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ArticleKMD Brands names Brent Scrimshaw as new group CEO
The former Nike executive takes the helm of the New Zealand-based group amid financial challenges.
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ArticleFenix Outdoor acquires majority stake in Devold of Norway
The parent of Fjällräven, Hanwag and Tierra is strengthening its portfolio by acquiring 65% of the shares in the Norwegian wool underwear specialist.
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News briefsNikwax launches PFAS-free hydrophobic down
Nikwax sets new industry standards with the sustainable, water-resistant Direct.Dry Down for outdoor enthusiasts.
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ArticleMixed results for CoDi’s outdoor business in Q4
Compass Diversified’s outdoor brands saw mixed Q4 results, with Boa and PrimaLoft growing while 5.11 and Velocity Outdoor struggled.
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ArticleRocky Brands projects modest 2025 growth after strong Q4
Rocky Brands is cautiously optimistic about the prospects for 2025 after posting better-than-expected sales in the fourth quarter of 2024 and seeing continued momentum at the start of 2025. Sales in the fourth quarter ended Dec. 31 increased by 1.7 percent to $128.1 million versus the year earlier, with growth ...
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ArticleHollywood set to take Revelyst’s storytelling to new level
The outdoor brand collective partners with the production company Sierra Pictures to integrate its brands into film and TV, unlocking new storytelling and marketing opportunities.
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News briefsAarn Packs expands US presence with new wholesale program
The New Zealand-based brand expands in the US, bringing its innovative, posture-friendly backpacks to more outdoor retailers.
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News briefsNew Brand Director for Salewa
Nol Gerritse will take up his position in May and bring his global expertise to manage the mountain sports brand under the Oberalp umbrella.
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News briefsOrtovox appoints new CEO
The German company named Stefan Kohlbauer as CEO, reinforcing its commitment to innovation, sustainability and high-performance mountain gear.
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News briefsPelotan launches crowdfunding campaign for global expansion
The young sunscreen brand trusted by elite athletes opens crowdfunding to fuel global expansion.
