Hiking & Trekking – Page 87
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsAdidas starts collaboration with PrimaLoft and Parley for the Oceans
Adidas has integrated two new “My Shelter” styles in the Terrex outdoor collection for fall/winter 2021, designed in an industry-first collaboration with Parley for the Oceans and PrimaLoft, featuring woven shells made in part from recycled materials such as PrimaLoft Insulation x Parley Ocean Plastic. The insulation is made from ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsCamelBak and Lifestraw collaborate, integrate Give Back charity program
Hydration specialists CamelBak and LifeStraw are launching the new “Eddy+ filtered by LifeStraw” collection that includes integrated water bottles, reservoirs and stand-alone filters. Using a new two-stage filtration technique, the filter can also be purchased as a stand-alone accessory or combined with a bottle or reservoir filtration kit. Sales from ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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News briefsDimension-Polyant switches to more sustainable fabrics
German fabric manufacturer Dimension-Polyant complements its VX series of pack laminates with the new RX line. The new offerings are climate-neutrally produced from cradle to gate with a varying share of recycled polyester fibers. To label its sustainable range of fabrics, the company has created the new “cleenTec” seal that ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsLowa launches DTC web shop for EU consumers
German mountain and outdoor footwear manufacturer Lowa, part of the Italian Tecnica group, is adding a shopping function to its website www.lowa.com, which was relaunched globally in June 2020. From November 2021, customers from EU countries will be able to order a defined selection of the product range directly from ...
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ArticleThe rugged outdoor footwear market fell by 5.6% in 2020
After rising by 7.0 percent in 2019, the global market for branded outdoor shoes went down by 4.9 percent to $5,237 million in terms of U.S. dollars in 2020, based on an annual study of some key vendors’ revenues for this kind of product conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence. However, a major recovery is expected in 2021 and 2022, according to many companies in the sector.
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ArticleDeuter with new sustainability strategy and “Promise Tour” across Germany
Following the motto “We take responsibility for a change for the better,” Deuter has unveiled a new sustainability strategy to clearly take responsibility for its own actions and their impact on people and nature. With the new “Deuter Promise,” the German backpack and sleeping bag specialist is ...
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ArticleOdlo reorganizes its business structure in German-speaking countries
Pascal Schweizer, Odlo’s country manager DACH, is seizing the opportunity of the departure of field sales manager Matthias Faller to reorganize responsibilities in the German-speaking region. Faller is leaving Odlo on Oct. 31 after almost five years with the company. Moving forward, a dedicated sales manager will be in place ...
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ArticleOutdoor industry stocks declined by 6% in Q3
Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...
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News briefsBoa wins another DI.A award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
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News briefsOrtovox expands professional partnerships and internal pro product team
Ortovox, the German specialist for safety equipment, backpacks and technical wool clothing, has expanded its partnership with the umbrella organization of the Austrian Mountain Rescue Service (ÖBRD). As part of the cooperation, products specially tailored to the needs of mountain rescuers are being developed, which are available in a special ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefsHaglöfs Restored second hand collection goes live
Partnering with recycling service specialist The Renewal Workshop (TRW), Swedish outdoor brand Haglöfs has now officially launched its second-hand concept Haglöfs Restored. The collection of used gear and apparel is inspected, washed and restored up to standards before being resold. The Renewal workshop has its facilities in ...
