All Houdini Sportswear articles
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ArticleHoudini strengthens leadership for global growth strategies, Karlsson transitions to CCO
The sustainable outdoor brand announces leadership changes to drive innovation and scale responsibly across key global markets.
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ArticleHoudini expands circularity platform, launches “Houdini Circle”
Swedish sportswear company and sustainability pioneer Houdini is expanding its circularity platform, opening “Houdini Circle,” the first retail concept of its kind, in Stockholm on Sept. 28. Flexible apparel “ownership” In one single location, customers can now choose how to access their garments: rent, subscribe, buy new/used/exclusively made garments, or ...
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News briefsHoudini partners with adventure travel company PRSNT
Swedish outdoor brand Houdini has entered a partnership with globally operating women’s adventure retreats and travel company PRSNT. The travel company was founded by former pro snowboarders Kjersti Østgaard Buaas (Norway) and Chanelle Sladic (California). Through PRSNT, Houdini is hosting the first women’s winter retreat in Mammoth Lakes in mid-March, ...
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ArticleDaring to think de-growth in the textile industry
Over-consumption can’t go on, but does de-growth have to equal financial losses in the textile industry? Charles Ross explores alternatives.
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ArticleEva Karlsson: “Transform or die”
It’s one of our industry’s most frequently cited examples of a successful circular business model. Houdini’s CEO tells us how she does it.
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ArticleHoudini strengthens global leadership, opens U.S. office in Portland
Swedish outdoor brand and circular business pioneer Houdini has announced a strengthened global leadership team and the establishment of a U.S. office in Portland, Oregon. Niclas Bornling has been named general manager for North America, and Brian Anthony becomes director of sales and merchandising. Both are working out of the ...
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ArticleNext Textile on Oct. 26 to focus on “Re:Source as A Resource”
The theme of this year’s NEXT TEXTILE conference will focus on Re:Source as A Resource, as the need to rethink has never been more significant. But, conversely, opportunities through innovations have never been greater. The event will take place at Sweden Fashion Textile Center in Borås, Sweden, ...
