All IOG articles
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News briefsItaly's brands and retailers defy early season sales
GVO (Outdoor Value Group) is the name of a group of companies and outdoor retailers that have decided to take action to protect the value of their brands. The project is supported by the working table of the IOG (Italian Outdoor Group). It aims to postpone the end of the ...
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News briefs
Italian Outdoor Group to further reinforce presence at Outdoor&Running Business Days
The Italian Outdoor Group (IOG) is further reinforcing its presence at the Outdoor&Running Business Days, the Italian trade show on outdoor and running, of which IOG is a partner. At the 2021 event, the IOG will have a dedicated 100-square-meter networking area located at the heart of the exhibition village ...
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News briefs
The Italian Outdoor Group has a new chairman
Source: IOG Günther Acherer Günther Acherer, the owner of Panorama Diffusion, has been elected as the new chairman of the Italian Outdoor Group (IOG), which is part of Assosport, Italy’s association of the sporting goods industry. Acherer, who takes over from Luca Pedrotti, was elected unanimously during ...
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
