All Isbjörn of Sweden articles – Page 2

News briefs

Isbjörn updates FW2022 range to 97% Bluesign-certified products

8 December 2021

The Stockholm-based kids’ and teens’ outdoor brand Isbjörn of Sweden has revealed new facts and figures regarding its “Green Promise” for the fall/winter 2022 range: With the latest and updated collections, 97 percent of Isbjörn products will be Bluesign-certified. Furthermore, 100 percent of the range will be fluorocarbon-free, and all ...

News briefs

Isbjörn hires former H&M product developer as sourcing and production manager

1 October 2021

Source: Isbjörn of Sweden Selma Jakobsson Isbjörn of Sweden, based in Nacka and owned by Nordic KidsWear AB, has recruited ex-H&M product developer Selma Jakobsson as its new sourcing and production manager. She started a sustainable denim menswear company Mottainai NY in 2005 while studying fashion and ...

News briefs

Isbjörn promotes Maria Eklind Enström to content manager

25 August 2021

Swedish children’s outdoor brand Isbjörn of Sweden has appointed its former customer service employee, Maria Eklind Enström, as its new content manager. The newly created position is part of the company’s ongoing digital and e-commerce strategy. Prior to Isbjörn, she worked as a buyer at J.Lindeberg for eleven years and ...

Article

Live video shopping: Isbjörn pilots with Streamify, Go Instore sees popularity despite end of lockdown

9 June 2021

Even as more and more countries are reopening brick-and-mortar retail, store technology service provider Go Instore sees strong interest in its platform that enables virtual visits to retail stores since pandemic restrictions imposed temporary store closures across Europe. The London-based IT company recorded 2.4 million unique visitors to its offering ...

News briefs

Isbjörn partners with GoJungo to grow international business

31 May 2021

Outdoor children’s apparel brand Isbjörn of Sweden has announced an e-commerce partnership with German marketplace specialist GoJungo to simplify logistics and help grow the brand’s international business. GoJungo provides an innovative and sustainable platform for Isbjörn to ensure its outdoor apparel and accessories are easily accessible through major online stores ...

News briefs

Isbjörn of Sweden grows despite pandemic after launching U.S. webshop

1 December 2020

Isbjörn of Sweden, an outdoor kidswear brand, reported strong growth throughout 2020. The company said it has grown 20 percent versus the same period in 2019, with a forecasted 30 percent growth expected for 2021. Isbjörn’s webshop, which was recently also launched in North America, has also grown by a ...

News briefs

Isbjörn removes polyester, uses bamboo instead

7 October 2020

As part of its Green at Heart sustainable mission, the Swedish specialist for kids’ outdoor clothing, Isbjörn of Sweden, has removed all polyester from its Husky baselayer range for the fall/winter 2020 collection and replaced it with sustainably sourced natural bamboo fibers and mulesing-free Merino wool as an outer material. ...

Article

Companies are starting to switch from sea and air to rail to ship to and from China

15 September 2020

A train loaded with Lenzing fibers, which left Vienna, Austria, on Aug. 20, reached its destination, the Xinzhu station in Xi’an, China, after only 16 days. The train, which carried 41 containers of Tencel™ Lyocell and Modal fibers with a total value of €1.8 million, covered a total of 10,460 ...