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Trend Reports
German study: Fewer new fashion purchases thanks to second-hand shopping
84 percent of second-hand shoppers in Germany say that buying second-hand clothing has replaced buying a new garment. Another 71 percent say they spent less money on clothing because they bought used items. These are results of the current Second Hand Fashion Report 2022, for which the second hand online ...
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Article
Kantar Media Reactions study 2021 sees local advertising strong besides digital channels
Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...