TECHNOLOGY
+++ Klarna’s CEO Sebastian Siemiatkowski used an AI-generated avatar to present earnings, highlighting the fintech company’s deepening reliance on AI for communication, efficiency and growth +++
MARKETING
+++ Shimano has become the title sponsor of Sea Otter Europe by Garmin, which will be officially renamed Shimano Sea Otter Europe Costa Brava-Girona by Garmin
+++ Vibram has added French climber Symon Welfringer to its roster of athletes
+++ Helly Hansen will outfit the Canada Ocean Racing – Be Water Positive Team as Official Clothing Supplier for The Ocean Race series from 2025 to 2027, supporting their global sailing campaign and sustainability mission
+++ UTMB World Series and Sidas, the French company specializing in foot care solutions for athletes, already a partner for UTMB World Series events in France, have expanded their partnership to the circuit for three years
+++ AKU Italia has unveiled a rebranding project and redesigned logo
+++ eBay has been announced as the official 2025 Circularity Partner of the Blue Earth Forum and will launch its first Circularity Studio during London Climate Action Week +++
RETAIL
+++ According to Palco23, the outdoor brand Columbia plans to open two new monobrand stores in Spain by the end of 2025. +++
EXECUTIVE CHANGES
+++ Italian footwear brand Zamberlan has hired Alfonso De Antoni, who previously worked at companies like Fila, Safilo and Kappa, as its new Commercial and Marketing Director +++
INSTITUTIONAL
+++ Danish wool footwear brand Glerups, known for its sustainably crafted felt slippers, has joined the Scandinavian Outdoor Group (SOG) as a new member +++
PRODUCT
+++ Garmin has launched the Forerunner 570 and 970 smartwatches, featuring advanced training tools, health insights and its brightest AMOLED displays to date
+++ Kering Eyewear has partnered with Google to co-develop AI-powered smart glasses using Android XR, combining luxury design with immersive technology +++
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