The 2018 annual assembly of the It's Great Out There Coalition will take place in Malmö on September 18, on the eve of the start of the European Outdoor Summit, when hundreds of leading industry figures will be gathered together. Founded by the European Outdoor Group (EOG), the It's Great Out There Coalition is an international non-profit association registered in Brussels, whose mission is to inspire more people to get active in the outdoors. The coalition is funded by membership fees. The coalition now has 30 full members and five associate members. Its 23 Founding Members include AS Adventure, Berghaus, Columbia, Intersport, Ispo, Jack Wolfskin, Keen, Mammut, Marmot, McTrek, Merrell, Nordisk, OutDoor, Primaloft, Regatta, Reima, Salomon, Schuster, Sport2000, Ternua, The North Face, Vango, and Vaude.