The Scandinavian Outdoor Group (SOG) has hired Per Jonsson Öhlin as project manager for all the international trade shows in which it participates. He will start by taking care of the traditional “Scandinavian Village” at the Outdoor Retailer & Snow Show in Denver and Ispo Munich. He will be one of three people working at the SOG's office in Åre, Sweden. After working for Haglöfs in marketing sales and product development, he became the marketing manager for two Swedish ski resorts.