Two part-time general secretaries - Sara Wänseth and Rolf Hilleberg - are taking the place of Martin Kössler at the head of the Scandinavian Outdoor Group, following a favorable vote by its general assembly. They are both members of SOG's board of directors. They are both around 40 years old and live about one hour away from each other. Because of her background, Wänseth will take care mainly of marketing and communication, leaving most of the other tasks for Hilleberg to accomplish. Wänseth has been handling marketing for Woolpower, Haglöfs and Lundhags, and she has been the project manager of the Outdoor Academy of Scandinavia. Hilleberg has been the chief executive of Hilleberg The Tentmaker for ten years. Both will attend the European Outdoor Summit at Tegernsee next week.
Related articles
-
ArticleFrom interim to permanent: WFSGI Board elects Zwiebler as CEO
Source: WFSGI WFSGI CEO Emma Zwiebler The World Federation of the Sporting Goods Industry (WFSGI) announced that Emma (Mason) Zwiebler has been appointed permanent WFSGI Chief Executive Officer from May 1, 2024. The decision was taken at a recent WFSGI Board Meeting in London after Zwiebler’s successful ...
-
ArticleNew US Outdoor Alliance report: Expanding outdoor recreation while fighting climate change
Expanding access to outdoor recreation while combating climate change and preserving biodiversity are some of the key climate benefits of natural solutions. This is according to a new policy report released today by the Outdoor Alliance (OA), a US non-profit organization that protects public lands and waters on behalf of ...
-
ArticleEU’s new directive for the right to repair
On April 23, after about two years of negotiation, the EU adopted a directive establishing common rules for the right to repair. Member states must be compliant with the directive within 24 months of its entry into force. The rules relate to the New Consumer Agenda and the Circular Economy ...
More from Legal & Institutional
-
ArticleNorwegian Second-Hand Trade Act to change
On April 5, the Norwegian Minister of Trade and Industry, Jan Christian Vestre, presented the government’s proposed changes to the Second-Hand Act at Bergans’ flagship store in Oslo. The choice of location was not accidental: Bergans, together with several other retailers, has been strongly in favor of changing the law. ...
-
ArticleCourt lifts Swedish sales ban after Hövding’s bankruptcy - but there's a catch
It’s hard to understand what has been happening in Sweden for several months on Hövding’s back. The company, which had developed and sold a very popular airbag collar for cyclists, had to file for bankruptcy shortly before Christmas because the Swedish Consumer Protection Agency had banned the sale of the ...
-
ArticleOIA (US) invites brands to join business & finances benchmarking study
The US Outdoor Industry Association (OIA) announced a new outdoor brand benchmarking study focused on key financial and business operations benchmarks to help brands understand their position in the marketplace relative to competitors and make informed decisions to drive growth and profitability. Participants will receive the full results of the ...