Marketing – Page 10
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News briefsPatagonia receives environmental sustainability award from Council of Fashion Designers of America
The first environmental sustainability award ever given out by the Council of Fashion Designers of America (CFDA) went to Patagonia. In an award ceremony held in New York, the outdoor brand was recognized for its commitment to reducing the environmental impact of consumption, conducting awareness campaigns and reducing waste. Carolyn ...
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News briefsBuff supports charitable organizations and sustainability, celebrates 30th anniversary
Buff is increasing its financial support for Protect Our Winters (POW) to more than $50,000 per year while launching a new product collection that “recognizes the important work and culture” of the non-profit organization founded in 2007 by professional snowboarder Jeremy Jones. In addition, the Spanish brand, which celebrates its ...
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News briefsEY honors von Dewitz with Entrepreneur of the Year Award
EY Germany, part of the globally active audit and advisory group Ernst & Young Global Limited (EYG), has awarded Antje von Dewitz, CEO of German brand Vaude, with the EY Entrepreneur of the Year Award. The award was given out for the 25th time to the best owner-managed medium-sized companies ...
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News briefsPatagonia continues to boycott Facebook advertising
You may recall that in June 2020, Patagonia joined other companies and retailers in shutting down all paid advertising on Facebook due to alleged hate speech and misinformation about civil rights issues, democracy and climate action. Patagonia’s boycott continues 16 months later, and while the company acknowledges that the decision ...
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News briefs„She is Outdoors“ gear awards application for winter product closing soon
Innovative outdoor products are being sought for the second edition of the #sheisoutdoors gear awards – the first winter version of the awards given to designated women’s gear. The jury will judge the products in seven categories: outdoor professionals and expedition, camping, hardware, footwear, apparel, snow sports and girls, with ...
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News briefsPrimaLoft receives Derryck Draper Award for innovation
PrimaLoft® has received the Derryck Draper Award from the OWPG (Outdoor Writers and Photographers Guild) for its innovative and sustainable manufacturing process. The judges highlighted PrimaLoft® P.U.R.E.™ manufacturing technology, which reduces CO2 emissions by up to 70 percent during the production process. The award, named in memory ...
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News briefsCanada Goose’s Basecamp community is first to buy the brand’s new footwear
Canada Goose announced a pre-sale for its first footwear collection available only to members of Basecamp, the brand’s (free) community platform. On Basecamp, fans are the first to hear about company announcements and product launches, including new collections and limited editions, plus they get exclusive access to experiences such as ...
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News briefsNorrøna signs Chris Davenport
Norwegian brand Norrøna has signed two-time world champion extreme skier and ski mountaineering pioneer Chris Davenport as the newest member of its mountain athletes team. Davenport is widely regarded as one of the best big-mountain skiers in the world. Among his ski mountaineering accomplishments, Davenport became the first person to ...
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News briefs
Montane with new country manager and PR agency for the U.S.
British outdoor apparel brand Montane has announced a new brand initiative for the U.S. market. Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of country manager for the U.S., overseeing all wholesale, professional and direct sales for Montane’s apparel and gear collection. Downing will work ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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News briefsRose Bikes receives Forum Award
This year Rose Bikes receives the renowned Forum Award of the industry magazine Textilwirtschaft in the „Brand“ category. The award is given for entrepreneurial or personal achievements that have a lasting formative influence on developments in the fashion business. “I am incredibly proud of this award,” said Marcus Diekmann, managing ...
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News briefsKari Traa launches campaign and movement against inequality
Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...
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News briefsBoa wins another DI.A award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
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News briefsRab lets athletes speak in new podcast series
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has just launched its new The Mountain People podcast, a podcast series featuring alpinists from Rab’s athlete’s roster who will talk about their love for the mountains and their lives beyond their sports. The podcast is hosted by British alpinist ...
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News briefsPatagonia Films presents documentary “They/Them” about identity in climbing sports
Patagonia has launched the film “They/Them,” a 70-minute documentary on Oct. 7 about Lor Sabourin, an Arizona-based climber, guide and coach who identifies as transgender and uses the pronouns “they/them.” The filmmakers of They/Them follow Sabourin through the sandstone canyons of northern Arizona, on a climbing route that is simultaneously ...
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefsPolartec launches “Family Album” on Instagram
Polartec®, a Milliken & Company brand, has launched its “Family Album.” It is the result of the visual story of those who have worn Polartec clothing on their outdoor adventures over the past three decades. Launched via a dedicated Polartec Instagram channel, @PolartecFamily, the album is intended to serve as ...
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News briefsVF and Redress announce winner of 2021 sustainable design competition
VF Corp. continued its three-year partnership with environmental organization Redress by announcing the winner of the 2021 Redress Design Award, the world’s largest sustainable fashion design competition. Ten finalists from the U.S., U.K., Germany, India and Greater China participated in virtual events held Sept. 1-11. The event included educational challenges ...
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News briefsEvoc Sports expands marketing team
Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...
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News briefs
C.A.M.P. introduces a new logo
Source: C.A.M.P. C.A.M.P., the Italian firm specializing in the manufacturing of technical products for safety in outdoor activities and work at height, has introduced a new logo. The pictogram, defined as “the graphics engine of the rebranding,” was inspired by the mountains at the beginning of the ...
