All Michelin articles
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News briefs
Ekoï and Soles by Michelin present new cycling shoe system
The French brand presents the PW8, an innovative pedal-shoe system that, according to the manufacturer, rewrites the rules for cycling gear.
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News briefs
Carbios appoints Tommy Maussin as CMO
Maussin previously spent the last 17 years at Michelin.
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News briefs
Michelin soles make their road bike debut
Michelin’s soles are entering the road cycling sector, a two-wheel discipline in which the brand was not yet represented, after MTB, enduro, gravel, downhill and cross-country. The debut of Michelin soles in road cycling has been realized by JV International srl, an Italian company to which Michelin has entrusted the ...
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News briefs
Xeroshoes and Michelin partner for new barefoot hiking shoe
Xeroshoes, the U.S. barefoot footwear specialist, has partnered with JV International, the global licensee of Michelin soles with offices in Italy, Hong Kong and China, for the Scrambler Mid, a new, ultra-light trekking shoe. According to the manufacturer, the lightness of the Michelin sole, conceived, designed and manufactured exclusively by ...
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News briefs
Under Armour opts for Michelin soles
Under Armour has chosen Michelin soles for its Hovr Summit trail running shoe. The sole mirrors Michelin’s MTB X-Country range, with large grooves and a faceted design for enhanced traction. Source: Michelin