All MIPS articles
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Article
Mips sales bounce back to double-digit growth
In the second quarter of 2024, Mips AB generated net sales of 133 million Swedish kroner (€11.54m). According to the company, the sales growth of 30.4 percent compared to Q2 2023 can primarily be attributed to a normalizing inventory situation in the sports category.
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News briefs
Mips almost universally adopted by World Tour teams
Swedish helmet safety technology provider Mips AB announced that its technology is being widely adopted by World Tour cycling teams. In 2024, 87 percent of women’s teams and 83 percent of men’s teams have opted for helmets with the Mips safety system, representing a clear commitment to athlete safety. “This ...
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Article
Mips with good start into 2024 on the back of bike market recovery
For the first time, the slump in the bicycle market was no longer the main reason for the decline in sales in Mips’ Q1 2024 earnings report, as was previously the case. Not the subcategory “Bicycle,” but the subcategory “Snow” was the main driver of the 6 percent decline in ...
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Article
Slump in sales of bike helmets causes two-digit drop in Mips’ 2023 results
The Swedish supplier of safety technology for helmets, Mips AB, closed FY 2023 with a 37 percent decline in sales (39 percent adjusted for currency effects) compared to the previous year and achieved total sales of SEK 357 million (€31.20m). According to the company, the double-digit drop in sales is ...
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Article
Mips: Gloomy year due to high inventory levels
Both weak demand and high inventory levels in the bicycle helmet category, which is also served by helmet safety technology provider Mips AB, led to another whopping 31.9 percent drop in sales in Q3 of FY23 compared to the same quarter in 2022. However, the situation gradually improved during the ...
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Article
Q3 Bicycle Industry Stock Chart: Bike manufacturers had to cut back
Even though the long-term prospects of the bicycle sector are looking promising, it is currently operating in difficult terrain. This is also reflected by The Outdoor Industry Compass’ Q3 analysis of the bicycle industry stock market.
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News briefs
Mips launches Virtual Test Lab, reduces environmental impact, lead time and costs
Swedish helmet safety specialist Mips is advancing helmet testing with its Virtual Test Lab (VTL). The innovation uses cutting-edge computer science with the goal of virtually predicting how new helmets will perform in real-world impacts, providing insights faster and more efficiently than physical testing. This method has the potential to ...
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Article
Mips acquires 25% in US sensor tech firm
Swedish helmet safety specialist Mips AB has entered into an agreement to acquire 25 percent of Dallas, Texas-based sensor technology company Quintessential Design, Inc (Quin Design) for $7.3 million. Quin is an ingredient brand for event detection technology and has been providing specialized sensor fusion and software for helmet brands ...
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News briefs
Mips comments on the fine imposed by Nasdaq Stockholm
On July 21, the Swedish helmet technology manufacturer Mips AB, which has been traded on the Stockholm Stock Exchange since 2017 and moved from the mid-cap to the large-cap segment in early 2022, was fined two annual fees totaling SEK 1.7 million (€147,178) by Nasdaq Stockholm’s Disciplinary Committee. Said committee ...
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Article
Mips gives positive outlook despite notable sales decline in Q2
Bad and good news can be seen in the preliminary Q2 figures and thus the half-year figures of the “Brain Protection System” (BPS) manufacturer Mips AB: As expected, there is a slump in sales due to the ongoing weakness in demand in the bicycle sector, which is struggling with full ...
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Article
Q2 Bicycle Industry Stock Chart: Long-term outlook forecasts full recovery
In the current economic environment, the stock market – regardless of the sector – continues to be on a rollercoaster ride. This also applies to the bicycle stocks monitored by The Outdoor Industry Compass.
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Article
Mips’ weak bicycle business impacts overall result in Q1 2023
In the first sales quarter of 2023, the slump in the bicycle business, which was already noticeable last year, and the associated high inventory levels at retail continued noticeably for “Brain Protection System” (BPS) manufacturer Mips AB. This ultimately resulted in net sales of SEK 88 million (€7.7m). In the ...
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Article
Current overstock constraints cannot beat positive long-term outlook: Q1 bicycle industry stock chart
There are still hurdles to overcome. But in the long run, our cycling expert Jo Beckendorff says “Trends are the bike industry’s friends.”
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Article
Bicycle market slowdown brings Mips’ otherwise good fiscal year 2022 results down
In the fourth quarter of the 2022 fiscal year alone, Swedish “Brain Protection System” innovator Mips AB had to digest a 46 percent sales drop compared to the last three months of the previous year, down to SEK 107 million (€9.60 million – adjusted for currency effects, minus 53 percent).
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News briefs
Flaxta releases premium ski helmet
Flaxta’s newest ski helmet in the premium category, the Deep Space Alpha Mips, is the fruit of collaboration with three other Swedish companies: twICEme, RECCO and Mips. Founded in 2017, twICEme has roots in military design and rescue operations. Its contribution to the helmet is “an integrated ...
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Article
Weak bicycle market significantly hurts Mips sales and margin in Q3
High bicycle helmet inventories at retailers and production cuts at manufacturers are hurting the Swedish Brain Protection System (BPS) manufacturer Mips AB. Net sales fell 39 percent to SEK 113 million (€10.23m) in the third quarter. Organic growth fell by 50 percent. Bit fell 66 percent to SEK 37 million ...
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Article
Mips predicts temporarily weaker bicycle market than expected
After two years of bicycle-related sales records, the listed Thule Group AB already spoke of an imminent temporarily reduced bicycle-related sales volume that will affect sales and profitability in the coming months (OIC reported). Now Mips AB, also from Sweden, is following suit: The Brain Protection System (BPS) manufacturer, also ...
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Article
Mips withstands stock price decline with strong Q2 results
Thanks to continued strong sales in its Sport and Moto business units, helmet technology specialist Mips AB reported a 45.1 percent increase in sales in the second quarter of this year (and compared to April-June last year). The 206 million Swedish kronor (€19.77 million) earned also represents a new sales ...
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Article
Analysis: Outdoor industry stocks fell more than 21% in Q2
Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...
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Article
Mips presents new strategy and updated financial targets
At Capital Market Day 2022 in Stockholm on June 9, Swedish helmet technology and “Brain Protection System” (BPS) manufacturer Mips AB unveiled its new long-term strategy with updated financial targets and strategic priorities for the coming years. The reason for revising the company’s strategy and long-term financial targets is not ...