All News briefs articles – Page 2
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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News briefsOTS announces dates until 2027
The organizers of the UK Outdoor Trade Show (OTS) have announced the dates until 2027. Over the next three years, the event at Exhibition Centre Liverpool will take place on the following dates: June 10-12, 2025; June 2-4, 2026; and June 1-3, 2027. This early announcement is meant to allow ...
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News briefsBuff joins 1% For The Planet with its CoolNet UV
Buff has joined global environmental organization 1% For The Planet with its CoolNet UV. It means that the brand, which specializes in headwear and neckwear for outdoor enthusiasts, will donate 1 percent of sales from its CoolNet UV to environmental non-profits. The Buff CoolNet UV is a multifunctional tubular for ...
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News briefsFairpoint Outdoors will soon have a new CEO
Hans Maasbøl, the former CEO of Svendsen Sport, has been chosen as the next CEO of Fairpoint Outdoors. He will replace Jens Buhl Jørgensen, the co-founder and CEO of the Danish company, who will step down at the end of May. Jørgensen will remain as a member of the Board ...
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News briefsPatagonia opens its first store in Amsterdam
Source: Patagonia US outdoor brand Patagonia has opened a store in Amsterdam. It is its first retail location in the Dutch capital city and 11th flagship in Europe. Amsterdam has been home to Patagonia’s EMEA headquarters for the past ten years. The new store stands on the ...
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News briefsPatent protection for OrthoLite Hybrid Technology line expanded
US-based insole specialist OrthoLite announces that, as of April 2, 2024, patent protection has been expanded for the speckled design of its Hybrid Technology line, including Hybrid, HybridPlus-Bio and HybridPlus Recycled. The patents protect the colored foam-speckled design that represents “quality, comfort, and the inclusion of at least 20 percent ...
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News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
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News briefsDecathlon Spain expands rentals to snow sports and now cycling
Decathlon Spain not only has introduced cycling rentals for adults but also, according to Palco23, will be the first in the country to offer a full selection on a subscription model. This full selection includes mountain, trekking and city bikes, both mechanical and electric. The monthly fee starts at €19.99 ...
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News briefsSports fishing equipment market to accelerate at 4% CAGR by 2028
The global sports fishing equipment market is projected to grow by $3.25 billion between 2024 and 2028, namely a 3.97 percent compound annual growth rate (CAGR) during the forecast period, according to a recent report by research and advisory firm Technavio. The growth year-over-year from 2022 to 2023 was 3.25 ...
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News briefsMoncler exhibits at Milano Centrale during Design Week
Italian luxury outdoor brand Moncler has announced an immersive exhibition titled “An Invitation to Dream” at Milano Centrale, Milan’s main railway station. The exhibition will run from April 15 to 21 during Milan Design Week. An Invitation To Dream is a project curated by Jefferson Hack, and filmed and ...
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News briefsSuccessor for Garmin’s first General Counsel
Switzerland-based Garmin Ltd. announced today that Andrew Etkind, a company veteran, will step down from the position of General Counsel, effective July 1, 2024. Etkind will continue to serve as Vice President and Secretary for Garmin, while Josh Maxfield will assume the role of Vice President, General Counsel and Assistant ...
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News briefsLectra appoints Antonella Capelli as president of EMEA
Lectra, a Paris-based specialist in digital design solutions and cutting equipment, has announced the appointment of Antonella Capelli as President of the Europe, Middle East, and Africa (EMEA) region, effective May 1, 2024. Capelli, who has been a member of Lectra’s Executive Committee since Jan. 1, 2024, takes over the ...
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News briefsStromer launches Click&Collect sales on EU market
Following a pilot test in the US, Swiss S-pedelec pioneer MyStromer AG is now also launching its own online stores in the EU. The first virtual Stromer store will be launched in the Netherlands in the course of 2024. This will be followed by others in Germany, Belgium, Switzerland, France ...
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News briefsSwiss Stromer and US bike fintech offer e-bike leasing in the US
Stromer, the Swiss e-bike technology pioneer, has partnered with Colorado-based The Sweet Spot, a bicycle fintech company, to offer long-term e-bike leasing and management in the US. This new leasing option makes Stromer’s premium Class 3 commuter e-bikes accessible to even more riders, supporting the brand’s mission to shape the ...
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News briefsKeen recommits to making the ‘World’s Cleanest Shoes’ in new campaign
Oregon-based footwear brand Keen is launching a wide-reaching initiative to promote a better footwear industry 20 years after its founding and 10 years after starting its journey to eliminate PFAS. To recommit to its mission of “making the World’s Cleanest Shoes,” the company will be investing in new processes and ...
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News briefsGSM Outdoors buys another fishing rod manufacturer
Following the purchase of Phenix Rods last December, GSM Outdoors has now signed an agreement to acquire Mid-America Rod Company, its second brand in the fishing rod segment, for undisclosed terms. Mid-America Rod Company has been manufacturing rods in the USA since 1976. In addition to its own Virtus brand, ...
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News briefsOutdoor Research drops first dedicated MTB apparel line
As outdoor apparel manufacturer Outdoor Research (OR) releases its first dedicated collection of technical mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR fully embraces the category. Trail and freeride athletes Georgia ...
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News briefsRose Bikes opens brand store in downtown Berlin
Rose Bikes has opened a new brand store in Berlin Mitte near Alexanderplatz with approx. 670 sqm of floor space. An integrated coffee shop is serving as a meeting point for bikers and starting point for events like community rides, workshops, etc. The first rides will take place as part ...
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News briefsSalomon North America moves to category-dedicated sales teams
Salomon announced a strategic shift within the North American organization to support accelerated growth with a focus on footwear, apparel and equipment through the creation of softgoods dedicated sales teams. Previously, all Salomon sports categories, both hard and softgoods, were managed by sales agencies. The new approach will allow the ...
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News briefsAmerica’s The Conservation Alliance looking for new Executive Director
The Conservation Alliance (TCA), a US-based coalition of over 270 like-minded member companies that pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces, is planning to hire a new Executive Director who will work closely with the staff and Board of ...
