News Briefs – Page 6
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News briefs
Devold launches German-language website with online store
With the start of the new year, Devold of Norway strengthens its web presence in the German-speaking markets and launches an online store. The new website presents its brand strategy concerning the value chain with its own production facilities in Europe and the traceability of the raw materials used. The ...
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News briefs
Horizon Worlds social VR platform goes live
Social VR platform Horizon Worlds by Meta (formerly Facebook) was launched last week for people in the U.S. and Canada ages 18 and older. The platform is Meta’s first attempt at releasing something resembling CEO Mark Zuckerberg’s vision of the “Metaverse.” Originally just called Horizon, you need a Facebook account ...
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News briefs
Signa Sports United goes public
Signa Sports United (SSU) completed its previously announced merger with Yucaipa Acquisition Corporation on Dec. 14, following approval by Yucaipa shareholders at a special meeting on Dec. 13. The combined company will operate under the name Signa Sports United and its common stock will begin trading on the New York ...
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News briefs
Blue Tomato expands to Norway
Source: blue-tomato.com The new Blue Tomato store at Grensen 13 in downtown Oslo. Blue Tomato has opened its first store in Norway. The Austrian company, which is part of the U.S. action sports retailer Zumiez, moved into a 425-square-meter store at Grensen 13 in the heart of ...
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News briefs
RVRC launches new product category
Swedish DTC hotspur RevolutionRace (RVRC) introduced a new product category: hiking shoes. The company describes the Phantom Trail Mid, its first-ever footwear model, as being a waterproof hiking boot for men and women with the flexibility of a trail running shoe, designed for various activities all year round. The shoe ...
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News briefs
Zumiez Q3 income beats estimates
Beating all estimates, Zumiez reported a solid 5.5 percent increase in net income to $30.7 million for its third quarter ended Oct. 30 on 6.8 percent higher revenues of $289.4 million. The international action sports retailer’s sales were 9.6 percent higher than in the comparable quarter of 2019 when the ...
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News briefs
Super.natural to donate products in December
Super.natural wants to counteract the discount battle days of Black Friday, Black Week or Cyber Monday by launching its Better December campaign benefitting a non-profit association. For every €150 of sales in its online store, Super.natural donates a warming neckwarmer from its responsibly produced Merino collection, made from fabric scraps, ...
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News briefs
Haglöfs to close stores, webshop and offices on Black Friday
Swedish outdoor brand Haglöfs will not be paying any attention to the top-selling day of the year in order to focus on conscious consumption, not the discount battle for things you don’t really need just because they are offered at a bargain price. Consumption has consequences for the environment: products ...
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News briefs
Save and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefs
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
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News briefs
Ortovox closes webshop on Black Friday weekend
On Nov. 26-28, the Ortovox online store will be offline, the brand’s third consecutive closure on the Black Friday weekend as a sign against discount battles and consumerism. “We want to live responsibility and advocate sustainable and moderate consumption,” said Christian Schneidermeier, CEO of Ortovox. At the same time, the ...
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News briefs
40th B.O.C. store in Germany is e-bike-only
With its 40th store in Germany, multi-channel bicycle retailer Bike & Outdoor Company GmbH & Co. KG (B.O.C.) is opening its first B.O.C. e-bike-only store on Nov. 25. It has a total area of 1,000 square meters and is located in an industrial park northeast of Lingen (Ems). In total, ...
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News briefs
Adidas opens first European Terrex flagship store in Munich
In its first Terrex flagship store in Europe, Adidas is implementing for the first time a store design based on more sustainable materials and focusing on environmentally conscious equipment and apparel. The 370-square-meter store is located at Sendlinger Straße 18 in Munich, Germany. The company said that the integration and ...
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News briefs
Wildberries installs first branded pickup points outside Russia
Russian e-commerce giant Wildberries has launched pickup points in Belarus, Armenia and Kazakhstan to increase brand awareness in these markets. The company began opening its first branded collection points in Russia in September 2020 and now has over 8,500.
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News briefs
First Arc’teryx ReBird Service Center opens in New York
Arc’teryx has opened the first ReBird™ Service Center in its brand-new New York City store location on Broadway. As the brand’s sixth store in New York, the Broadway location is the first of its kind to offer Arc’teryx retail sales as well as free product evaluation, on-site care and training, ...
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News briefs
Decathlon Germany unveils ambitious business plan, with cycling and outdoor as key pillars
According to its just-launched 2022 to 2026 business plan, Decathlon Germany aims to more than double its sales to a total of €2.5 billion by 2026. To achieve this, the company wants to transform itself from a specialist sports retailer to a holistic sporting goods platform, according to information from ...
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News briefs
Globetrotter expands second-hand sales ahead of Black Friday, now also available online
German outdoor retail chain Globetrotter, part of Frilufts Retail Europe, a subsidiary of Fenix Outdoor International, is once again hosting its ”Greener Week” from Nov. 22-27. For the fourth year in a row, the outdoor retailer is thus offering a range of sustainable alternatives to Black Friday’s unsustainable low-price sales ...
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News briefs
Oberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
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News briefs
The Lycra Company launches online customer portal
The Lycra Company has launched Lycra One™, an online customer portal designed to allow brands, retailers and apparel manufacturers to connect with a global network of mills and manufacturers through one convenient platform. Lycra says that even before the pandemic hit, there was a need for a digital experience that ...
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News briefs
Ortovox expands rental service for ski touring equipment in Germany and Austria
Together with 80 retailers in Germany and Austria, Ortovox will offer emergency equipment, Avabag avalanche airbag backpacks and normal backpacks as well as selected clothing for rental in the coming winter season. Which products can be rented from which retailer can be easily queried on the German Ortovox website. Interested ...