All Norway articles
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Article
Seven grassroots outdoor projects receive IGOT funding
It’s Great Out There Coalition is funding grassroots efforts to promote inclusive access to nature through organized outdoor activity days in 2025.
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X-Bionic expands to Norway
The Swiss performance brand collaborates with Sporty Outdoor AS to grow its Nordic presence.
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Norrøna introduces Varg, a luxury yacht for Arctic adventure trips
The Norwegian outdoor brand’s new sail yacht launches in March 2025, blending luxury and adventure in Norway’s stunning Northern landscapes.
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Bergans celebrates reopening of Trondheim store with reuse promotion
The Bergans store in Trondheim, Norway, has been closed for some time due to construction work. It will now reopen on June 15. “There will be no opening sale, but a tribute to all our used products,” said Yngvill Ofstad, Sustainability Manager at Bergans, disappointing all those waiting for an ...
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Article
Norwegian Second-Hand Trade Act to change
On April 5, the Norwegian Minister of Trade and Industry, Jan Christian Vestre, presented the government’s proposed changes to the Second-Hand Act at Bergans’ flagship store in Oslo. The choice of location was not accidental: Bergans, together with several other retailers, has been strongly in favor of changing the law. ...
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Article
EFTA and India sign trade and economic partnership agreement
On March 10, the European Free Trade Association (EFTA) countries – Iceland, Liechtenstein, Norway and Switzerland – and India signed a Trade and Economic Partnership Agreement (TEPA). The landmark agreement between India and EFTA will bring significant economic benefits, such as better integrated and more resilient supply chains, new opportunities ...
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Naturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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Naturkompaniet continues to say no to Black Friday
Swedish retailer Naturkompaniet keeps distancing itself from Black Friday campaigns and instead encourages customers to take care of the clothes and equipment they already have. From Nov. 20-25, customers can therefore have their leather hiking boots and G-1000 products from Fjällräven waxed for free in all stores in Norway. During ...
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Naturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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Naturkompaniet opens new Fjällräven Brand Store in Bergen, Norway
Naturkompaniet has opened its ninth store in Norway in less than 2 years. The latest addition is a brand new Fjällräven Brand Store, which opened its doors on Sept. 14 at Strandgaten 21, in the heart of downtown Bergen. In the FW season 2023, Naturkompaniet will continue to expand in ...
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Naturkompaniet opens flagship store in Oslo
Source: Glenn Pettersen Naturkompaniet - Hegdehaugsveien 29, Oslo Knowledge and sustainability are the focus of Naturkompaniet’s new flagship store on Hegdehaugsveien in Oslo. Originally founded in Sweden in 1991, this is the company’s sixth store in Norway, offering well-known brands such as Fjällräven, Patagonia, Arc’teryx, Osprey, Devold, ...
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Norrøna moves into the Norrøna House
Norwegian outdoor brand Norrøna started moving into its new offices at the Norrøna House. Originally built in 1862, the 3,000-sqm remodeled building features not only corporate offices but also an indoor climbing gym, modern event spaces, gastronomy and the brand’s largest flagship store to date. Located right by the river ...
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Norrøna and the world’s only single track bike hotel
Norrøna has added the Canvas Hotel Telemark, the world’s only single-track bike hotel, to its Norrøna Adventure Company offering. The lodge is located in Treungen, Norway – 2 km from the nearest road — and offers glamping with “great staff, great food, drinks, beds, spa/sauna and location, as well as ...
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Naturkompaniet supports Keep Norway Clean
Outdoor retail chain Naturkompaniet is partnering with Hold Norge Rent (”Keep Norway Clean”), a non-profit organization that works to combat littering. The retailer is donating a portion of its revenue and inviting people to participate in clean-up events in six Norwegian cities on March 18 and April 1. “Since its ...
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Naturkompaniet opens new Fjällräven store in Norway
Swedish outdoor chain Naturkompaniet is continuing its expansion in Norway with the opening of a new Fjällräven store in Trondheim. With Naturkompaniet and Fjällräven heavily focused on a sustainable outdoor life and making products that last, the new store reflects this. Consumers will be able to deliver Fjällräven’s G-1000 ...
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Naturkompaniet starts rental service of hiking equipment
Naturkompaniet has introduced hiking equipment rental in all 39 Naturkompaniet stores in Sweden and Norway. The range includes tents, backpacks, stoves, outdoor kitchens and sleeping bags from leading brands such as Fjällräven, Hilleberg, Primus and Marmot. “Renting quality gear is a great way for us to give more people the ...
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Vaude boosts Scandinavian bike market
Source: BikersBest Kim Egedeso, Bikers Best Vaude has a new distribution structure since Sep. 1 for the Scandinavian bike market in collaboration with the Danish company Bikers Best, supplying Vaude cycling products to specialist retailers in Denmark, Sweden, Finland and Norway. Bikers Best is managed in the ...
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Article
Bergans named circular company of the year in Norway
Bergans was named “Circular Company of the Year” at Den Store Sirkulærkonferansen (Great Circular Conference) in Oslo on June 7. The annual conference, organized by Cnytt.no, the Norwegian Center for Circular Economy and Circular Norway, is a place where companies, industry, organizations and policymakers come together to present and discuss ...
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Naturkompaniet opens third store in Norway
Swedish retail chain Naturkompaniet opened its third store in Norway on April 28 at AMFI Moa in Ålesund. The company, part of Frilufts Retail Europe AB, owned by Fenix Outdoor International AG, said it plans to run about ten doors in the country by the end of 2023. “Our third ...
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Article
Odlo acquires Janus, moves wool production to Norway
Odlo International AG, the Swiss company with Norwegian roots, has reached an agreement to acquire 100 percent of the shares in Janus Holding AS. Janus, founded in 1895, is Norway’s largest and oldest manufacturer of wool underwear and the only remaining company producing wool products on a large scale in ...