All Outdoor Industry Compass articles in OIC Vol. 18, 2025 – Page 75
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ArticleUTMB World Series, Strava unveil global collaboration and data on trail running
Athletes uploading trail runs have doubled, and more women are running on the trails.
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ArticlePorsche collaborates with Norrøna and Head on winter gear
Two premium collaborations bring Porsche design to winter sports apparel and equipment.
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News briefsHaglöfs returns to China with Shanghai flagship
The Swedish outdoor brand reenters the Chinese market with an ambitious retail rollout.
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News briefsGlobetrotter opens first store in Münster
The German outdoor retailer launches sustainability-focused concept in a new city location.
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News briefsSalewa expands Korean retail presence
The Italian mountaineering brand sets a cautious course for local growth, backed by SMK Company.
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News briefsEmerald appoints Danielle Puceta as CDO
The US-based trade show operator creates a new C-level role for digital strategy.
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Short stops
Short Stops Week 38, 2025
CORPORATE AND M&A +++ VF Corp. has agreed to sell its Dickies workwear brand to Bluestar Alliance for $600 million in cash, with the deal expected to close by the end of 2025 +++ E-COMMERCE & DTC +++ Temu has opened its platform to local sellers in Switzerland, ...
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News briefsRumpl donation supports US National Parks
The outdoor blanket brand raised funds through a limited-edition collection to help preserve national parks and public lands.
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News briefsHoka integrates Recco rescue tech
The performance footwear brand and the rescue tech specialist collaborate to improve trail safety through integrated reflectors.
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ArticleTrump renews call to end quarterly earnings reports
A proposed shift from quarterly to semi-annual earnings reports in the US could reshape how companies communicate with investors – reviving a long-standing debate.
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News briefsTecnica Group names Luka Grilc GM of Alpine Division
The parent company of Lowa consolidates ski brands under one leadership to streamline growth and innovation.
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News briefsCanyon names first market manager for Canada
The German bicycle brand strengthens its North American operations by appointing its first Canadian market lead to expand service and sales.
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News briefsFinisterre launches US repair program
The British outdoor brand is expanding its sustainable repair initiative across the Atlantic through a Vermont-based partner.
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ArticleColumbia strengthens China brand with festival
The US outdoor brand deepens its engagement in China through large-scale youth‑oriented events and new experiences.
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News briefsTrek launches Aeolus saddles with 3D-printed lattice technology
The innovation was refined and tested by professional riders before being introduced as an offering for all riders.
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News briefsEurojersey releases fifth Footprint Report
The Italian company is the maker of the patented Sensitive Fabrics.
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News briefsWunderFix and Lekker partner for service expansion
The remote repair specialist and the e-bike brand join forces to boost after-sales service for online customers in Germany and Austria.
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News briefsScott appoints first Chief Growth Officer
An international industry veteran takes on a new digital and marketing role at the Swiss-based brand.
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ArticleBanff Mountain Festival unveils 50th anniversary lineup
Canada’s flagship outdoor culture event returns Nov. 1-9 with 80+ films, top athletes and a new symposium on storytelling, climate and change.
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ArticlePOW organizes first Brand Advocacy Day in Amsterdam
Outdoor and lifestyle companies join NGOs and EU policymakers in Amsterdam to explore brand-led climate advocacy and influence on EU policy.
