Fjällräven, OrganoTex, Aclima, Nordisk and Isbjörn of Sweden received top honors at the Scandinavian Outdoor Award Spring/Summer 2027 after extensive field testing in the Italian Alps.
The Chinese trail running brand has formed an all-female Italian athlete squad as part of a broader strategy to support women’s participation and visibility in trail running.
The Swiss outdoor brand is extending its anti-stress campaign by flying travelers directly from one of Europe’s most notorious traffic bottlenecks into the Alps.
Limited to 100 units worldwide, Deuter’s new Attack Atherton backpack was developed with mountain bike legend Gee Atherton for demanding enduro and downhill riding.
The Swedish mountain brand has partnered with Berlin-based artist Ruohan Wang on a limited-edition collection blending technical outdoor apparel with expressive graphic design.