All Marketing articles
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ArticleDynafit supports Germany’s first permanent trail routes
Two permanently marked trail running routes have opened in Oberaudorf, Germany, as part of a partnership between Dynafit, event organizer SALTY and the local tourism authority.
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News briefsVaude wins VDMD sustainability design award
Vaude’s Cottoncore collection has received the 2026 VDMD Design Award for Sustainable Collections, recognizing its combination of sustainable materials, functional design and German manufacturing.
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News briefsToyota, onX expand US outdoor partnership
Toyota and onX are expanding their US partnership with new navigation benefits, stewardship initiatives and a creator program focused on responsible outdoor recreation.
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News briefsAllTrails partners with Lonely Planet
AllTrails and Lonely Planet have partnered to combine trail recommendations with destination expertise through new editorial content and travel inspiration.
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News briefsVaude, UPM win award for wood-based fleece
Vaude and UPM have received the 2026 Ernst Pelz Award for developing what they describe as the world’s first fleece jacket made from wood-based polyester.
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News briefsRecco, Alpine Club expand hiking safety partnership
Recco and the Alpine Club of Canada are expanding their partnership to promote backcountry searchability and hiking safety during the 2026 summer season.
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News briefsMiiR expands wholesale partnership with SanMar
MiiR has partnered with SanMar to distribute its new apparel and bag collection through the US promotional products channel, with drinkware to follow in 2027.
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ArticleFischer Sports signs ski jumping partnership
Fischer Sports has entered a long-term partnership with the Fischer Group, bringing the fastening technology specialist’s branding to its ski jumping skis through 2030.
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News briefsColumbia wins 10 Cannes Lions for “Expedition Impossible”
Columbia Sportswear received 10 Cannes Lions, including the festival’s highest honor, for its “Expedition Impossible” marketing campaign.
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ArticleSuunto celebrates 90 years with traveling archive exhibition
Suunto is marking its 90th anniversary with a traveling archive exhibition showcasing the Finnish brand’s history of innovation, design and outdoor exploration before continuing to Chamonix and Helsinki.
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ArticleOdlo celebrates 80 years of innovation
Odlo is marking its 80th anniversary with a new campaign highlighting the brand’s history, technical innovations and evolution into a global performance apparel company.
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ArticleCirculose broadens commercial rollout with new brand partners
Circulose has added four fashion brands to its partner network as the Swedish textile recycling company continues building commercial demand ahead of scaling production at its restarted Sundsvall facility.
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News briefsSchöffel wins second consecutive German Brand Award
Schöffel Sport has received its second consecutive German Brand Award, this time for its long-term storytelling campaign “Bewusstes Rauskommen.”
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ArticleGerman MoveBeyond Award honors retail innovation startups
The ANWR Group has honored startups developing circular products, digital retail solutions and sustainable business models with the 2026 MoveBeyond Award powered by Retail Beats.
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News briefsOutdoor Retailer expands Wild Reach creator program
Outdoor Retailer has expanded its Wild Reach creator initiative ahead of its August 2026 show, giving exhibitors access to a combined social audience of more than 11.7 million followers.
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News briefsHelinox returns to Cinéma Paradiso Louvre
Helinox will once again equip the Cinéma Paradiso Louvre open-air film festival with 2,000 chairs, renewing its partnership with the Paris event seven years after its first collaboration.
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News briefsEurobike honors 22 mobility innovations with 2026 Awards
Eurobike has presented 22 awards across seven categories, with seven Gold Awards as well as Green and Start-Up honors recognizing innovation in the bicycle and e-mobility sectors.
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News briefsHypershell exoskeletons earn multiple industry awards
The wearable robotics specialist has received multiple industry awards for its AI-powered consumer exoskeleton portfolio.
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ArticleBerghaus launches 60th anniversary DACH retail tour
Berghaus is taking its 60th anniversary celebrations on the road, inviting retailers across Germany, Austria and Switzerland to join a consumer-focused promotional tour.
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News briefsVaude and Innsbruck Tourism deepen sustainability partnership
The German outdoor brand and Austrian tourism organization are expanding their collaboration to encourage more sustainable outdoor experiences, from equipment choices and travel planning to responsible behavior in nature.
