All Marketing articles
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News briefsFounder of Fidlock nominated for European Inventor Award 2022
Source: Fidlock Joachim Fiedler, Fidlock Joachim Fiedler, inventor and founder of the German Fidlock company, is nominated for the European Inventor Award 2022 organized by the European Patent Office in the small and medium-sized enterprises (SMEs) category for its magnet lockup technologies. The Hanover-based company holds 400 ...
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News briefs
Vaude and partner Interseroh nominated for Plastics Recycling Awards Europe 2022
At the time that Vaude’s new line of ReCycle bike bags made from 100 percent recycled materials (for the main material) is going to market, the German company – together with its partners for the project, Interseroh and the Czech manufacturing company Fitcraft – is nominated for the Plastics Recycling ...
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News briefs
New Salewa speed hiking campaign
Accompanied by a new communication concept titled “6 to 9: Kick-start your day,” the Italian mountain sports brand Salewa, part of the Oberalp Group, will focus on speed hiking for SS 2023. “Speed Hiking brings people together; it is deeply inclusive and knows no boundaries or barriers - physical, ethnic ...
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News briefs
Felix Neureuther is brand ambassador for Schöffel
During his successful active career, former German ski racer Felix Neureuther was already committed to promoting young talent and a role model in both sportive and social terms. In early 2020, he founded the Felix Neureuther Foundation to promote exercise and health, especially among children and young people, but also ...
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News briefs
Keen partners with SocialPals for digital marketing tools supporting German retailers
Shoe manufacturer Keen supports its German small and medium-sized retail partners with free digital marketing tools and the exchange of product data and training. Together with SocialPals, the brand has developed a digital platform that allows its customers to use Keen-curated marketing campaigns for their own social media channels, tailored ...
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News briefs
Primus starts global outdoor cooking content hub in three languages
Swedish cooking equipment specialist Primus has launched a new platform for outdoor recipes. Besides blog content and packing tips, the Primus Camp website is a source of recipes for outdoor cooking and will be updated regularly with new meals, as the company states. “Cooking in the outdoors should feel easy ...
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News briefs
Adidas Five Ten celebrates wheelie culture with Danny MacAskill
The 36-year-old Scottish mountain biking phenomenon Danny MacAskill has released a new video titled “Danny Do A Wheelie,” created in collaboration with Adidas Five Ten. The video was released on YouTube on May 10. It shows MacAskill riding every bike imaginable through a series of iconic Scottish locations. He is ...
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Sponsored
Last-minute chance: Become an exhibitor at OutDoor by ISPO
The Who’s Who of the outdoor industry will meet from June 12 to 14 in Munich at the MOC. Your company is not there yet? Then use your last-minute chance.
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Everything in One Place: GORE-TEX brand Presents New Online Tool GORE-TEX ONE for Retailers and Brand Partners
With the new GORE-TEX ONE Portal, the GORE-TEX brand is taking collaboration with retailers and brand partners to the next level.
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News briefs
Patagonia Films releases new film, Newtok
Patagonia Films has released its latest documentary, Newtok, a film about a community on the front lines of climate change. The tiny Yup’ik village of Newtok, perched on a delta on the edge of the Bering Sea, has struggled for decades with melting permafrost, river erosion and decaying infrastructure. To ...
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News briefs
Vaude launches new brand campaign for summer 2022
German supplier Vaude focuses on its ecological and social values in a new marketing campaign for summer 2022. The campaign was created by Towa, a digital agency working with Vaude since 2019 on several marketing projects. The Austrian agency created six spots and a brand film for the campaign, talking ...
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News briefs
Vango launches new U.K. campaign
British outdoor brand Vango has launched a major advertising campaign across the U.K., running until May 12 on various platforms including Sky Adsmart, ITV and several digital media, to showcase the brand’s camping heritage and inspire new and existing Vango customers to embrace the world of camping. The brand has ...
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News briefs
Remei launches new “I grow your cotton” marketing campaign
Source: Remei Shersingh Haresingh cooperating with Remei-India Swiss organic cotton and textile trader Remei is promoting awareness of the topic of responsibility for the raw material used for clothing. The company is launching a new campaign as a long-term marketing and communication tool, using the claim “I ...
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News briefs
Helly Hansen launches new global campaign
Two search-and-rescue professionals are the protagonists of Helly Hansen’s new global marketing campaign, created together with advertising agency Grey London. As part of the campaign titled “Belong in the moment,” the brand worked with Squamish Search and Rescue team member Nathalie White and Norwegian People’s Aid team leader Odd Harald ...
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News briefs
Two product awards granted to exhibitors at Performance Days
With two trade show events for functional fabrics taking place in the U.S. and Europe, Performance Days Loops is almost back to a pre-pandemic status. The Functional Fabric Fair by Performance Days in Portland, Oregon, are held on April 4-5, while the spring/summer edition of the European show – the ...
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News briefs
Strava, Tour de France and Tour de France Femmes avec Zwift sign partnership agreement
Digital community platform Strava has signed a three-year partnership with Tour de France and Tour de France Femmes avec Zwift. Strava will build a content hub on the two bike races in its app. Here, fans will be able to follow the athletes’ daily Tour routines. They can also view ...
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News briefs
New Adidas Terrex collections promoted by Laura Dahlmeier
“United by summits” is the title of a new movie produced by Adidas Terrex to promote its new line of mountaineering gear and apparel. In the film, long-time Adidas athletes Alexander and Thomas Huber, accompanied by former biathlon world champion Laura Dahlmeier collectively climb the summit of Mont Blanc via ...
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News briefs
Jack Wolfskin partners with streaming platform WaterBear Network
Jack Wolfskin, based in Idstein, Germany, has announced a new partnership with WaterBear Network, a free streaming platform that uses storytelling and experiences to raise global awareness for the conservation, restoration and expansion of wild landscapes, wildlife and wild plants. Starting in the spring, Jack Wolfskin will have its own ...
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News briefs
UCI launches new worldwide gravel event series
The Union Cycliste Internationale (UCI) and its partner Golazo have announced the 2022 calendar of the new UCI Gravel World Series. American bicycle brand Trek Bikes is the title sponsor of the new series until 2024. The 2022 UCI Gravel World Series calendar will kick off with an 85km event ...
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News briefs
Assosport supports the Bike & Wine Press cycle tourism series
Assosport, the Italian sporting goods industry association, is supporting for the second consecutive year Bike & Wine Press, an event series in which the participants are journalists who want to promote cycle tourism across the country. The first Bike & Wine Press event of 2022 will take place in the ...
