All Marketing articles
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ArticlePolartec supports Arctic climate research
The performance fabric specialist backs a youth-led scientific initiative studying climate change in the Arctic.
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News briefsDynafit and Salty continue trail series
The Alpine performance brand and a regional trail collective are renewing a free community-run series with eight dates planned for 2026.
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News briefsKailas Fuga partners with Penyagolosa Trails
The China-based trail running brand strengthens its European presence through a long-term race partnership in Spain.
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News briefsSmith Optics marks 60 years in Europe
The US eyewear and helmet specialist will tour Alpine resorts with its Mountain Hub concept during the 2025/26 winter season.
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News briefsJulbo formalizes long-term partnership with Jornet
The French eyewear specialist formalizes a decades-long relationship with one of mountain sports’ most influential athletes.
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News briefsHaglöfs designs Swedish Olympic race suit
The Scandinavian outdoor brand expands its Olympic role by creating race suits for Sweden’s alpine and ski cross athletes.
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News briefsVango marks 60 years at CMT
The Scottish camping equipment specialist enters its anniversary year with new tents and awnings, showcasing them at CMT Stuttgart.
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News briefsKatadyn appoints global marketing head
The Swiss specialist in water and nutrition systems strengthens its global marketing and communications leadership to support international growth.
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News briefsPatagonia launches community-focused snow tour across North America
The outdoor apparel company is taking a grassroots snow tour to key mountain towns in North America, combining community events with gear repairs and climate advocacy.
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News briefsIcebug marks studded shoe day in Sweden
The Swedish footwear specialist draws attention to winter slip accidents with a national awareness day focused on traction and safety.
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News briefsKeela reflects on 2025 milestones
The British outdoor apparel specialist reviews a year shaped by product launches, partnerships and renewed focus on UK manufacturing.
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News briefsNorthwave partners with The Traka
The Italian cycling footwear brand strengthens its gravel strategy through a multi-year partnership with a leading international gravel event.
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OpinionWhat Type of Truth? – A call for honesty as a way forward…
In his latest opinion column, Charles Ross questions marketing “truths” and calls for greater honesty across the outdoor sector.
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ArticleSlide & OTS announce Winter 2026 award winners
The UK winter sports trade show reveals its 2026 award winners, recognizing product innovation across outdoor and snowsports categories.
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News briefsPrivate Sport Shop partners with Templiers
The French digital sports retailer steps into trail running by joining one of Europe’s most established endurance events as a major partner.
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News briefsRab partners with British Mountain Guides
The UK mountain apparel brand teams up with the national body for IFMGA-certified guides in a long-term technical partnership.
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News briefsIcebug launches pedestrian slip warning service
The footwear brand and a weather-tech specialist introduce a free digital service that warns pedestrians about icy sidewalks in Sweden.
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News briefsDynafit relaunches Trailhero program
The Austrian mountain endurance specialist is again recruiting amateur trail runners to represent the brand across 20 countries in 2026.
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News briefsDecathlon Germany launches own membership program
The French sporting goods retailer is rolling out a new digital loyalty program in Germany focused on sport, circular services and omnichannel integration.
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News briefsVoited launches film and artist collaborations
The outdoor lifestyle brand expands its creative and sustainability initiatives with a new environmental film and artist designs.
