All Marketing articles

  • Canada_Goose_Mens_Snow_Mantra_Boot_Red
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    Canada Goose’s Basecamp community is first to buy the brand’s new footwear


    Canada Goose announced a pre-sale for its first footwear collection available only to members of Basecamp, the brand’s (free) community platform. On Basecamp, fans are the first to hear about company announcements and product launches, including new collections and limited editions, plus they get exclusive access to experiences such as ...

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    Norrøna signs Chris Davenport


    Norwegian brand Norrøna has signed two-time world champion extreme skier and ski mountaineering pioneer Chris Davenport as the newest member of its mountain athletes team. Davenport is widely regarded as one of the best big-mountain skiers in the world. Among his ski mountaineering accomplishments, Davenport became the first person to ...

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    Montane with new country manager and PR agency for the U.S.


    British outdoor apparel brand Montane has announced a new brand initiative for the U.S. market. Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of country manager for the U.S., overseeing all wholesale, professional and direct sales for Montane’s apparel and gear collection. Downing will work ...

  • ISPO MUNICH 2020_jf_0084

    Revised ISPO Awards with four judging dates per year


    ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...

  • polyver-logo Kopie
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    Polyver invests in production facilities, website and logo revision


    Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...

  • TNF_Ingrid_MTAJ_0532_VS_R1
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    TNF partners with SFMOMA for digital adventure archive


    Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...

  • TW Forum-Preis ROSE 2021
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    Rose Bikes receives Forum Award


    This year Rose Bikes receives the renowned Forum Award of the industry magazine Textilwirtschaft in the „Brand“ category. The award is given for entrepreneurial or personal achievements that have a lasting formative influence on developments in the fashion business. “I am incredibly proud of this award,” said Marcus Diekmann, managing ...

  • Logo_Kari_Traa
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    Kari Traa launches campaign and movement against inequality


    Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...

  • BOA-Li2-Closeup
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    Boa wins another DI.A award


    Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...

  • TMPP logo design-03
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    Rab lets athletes speak in new podcast series


    British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has just launched its new The Mountain People podcast, a podcast series featuring alpinists from Rab’s athlete’s roster who will talk about their love for the mountains and their lives beyond their sports. The podcast is hosted by British alpinist ...

  • PAT_F21_TheyThem_Film Poster Kopie
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    Patagonia Films presents documentary “They/Them” about identity in climbing sports


    Patagonia has launched the film “They/Them,” a 70-minute documentary on Oct. 7 about Lor Sabourin, an Arizona-based climber, guide and coach who identifies as transgender and uses the pronouns “they/them.” The filmmakers of They/Them follow Sabourin through the sandstone canyons of northern Arizona, on a climbing route that is simultaneously ...

  • Bildschirmfoto 2021-10-07 um 08.53.23
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    Houdini debuts global “The Storyteller” campaign with Polartec


    Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...

  • Bildschirmfoto 2021-10-06 um 08.53.07
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    Polartec launches “Family Album” on Instagram


    Polartec®, a Milliken & Company brand, has launched its “Family Album.” It is the result of the visual story of those who have worn Polartec clothing on their outdoor adventures over the past three decades. Launched via a dedicated Polartec Instagram channel, @PolartecFamily, the album is intended to serve as ...

  • Redress Design Award 2021 First Prize Winner with Timberland_Jessica_Chang_Taiwan_winning moment
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    VF and Redress announce winner of 2021 sustainable design competition


    VF Corp. continued its three-year partnership with environmental organization Redress by announcing the winner of the 2021 Redress Design Award, the world’s largest sustainable fashion design competition. Ten finalists from the U.S., U.K., Germany, India and Greater China participated in virtual events held Sept. 1-11. The event included educational challenges ...

  • Content Marketing inkl. Presse Alexandra Hlawitschka1 Kopie
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    Evoc Sports expands marketing team


    Source: Jo Beckendorff Alexandra Hlawitschka On Sept. 6, Alexandra Hlawitschka started as the marketing content and press manager at German sporting goods travel transport and backpacking expert Evoc Sports. She joins Evoc from German sports glove manufacturer Roeckl Sporthandschuhe, where she spent nearly five years as communications ...

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    C.A.M.P. introduces a new logo


    Source: C.A.M.P. C.A.M.P., the Italian firm specializing in the manufacturing of technical products for safety in outdoor activities and work at height, has introduced a new logo. The pictogram, defined as “the graphics engine of the rebranding,” was inspired by the mountains at the beginning of the ...

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    Doghammer’s Cork Collect project wins sustainability award


    Doghammer, a start-up from southern Germany, has won the Sustainability Award from the German Institute for Service Quality (DISQ) in the “Supply Chain & Procurement” category with its “Cork Collect” project. The young company wants to create the smallest possible ecological footprint with its fairly produced outdoor shoes and ecological ...

  • Twitter_Further360_Vectiv_Static_1920x1080_with_copy
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    TNF promotes Vectiv technology with 360° VR experience


    The North Face (TNF) has launched the Power Further VR and 360 Experience, designed to give everyone the opportunity to experience the trails of Mont Blanc despite pandemic restrictions, while also providing more detailed information about the development and functionality of its Vectiv technology. Available in VR and 360°, the ...

  • Dynafit_Logo
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    Oberalp Germany with new marketing staff for Salewa and Dynafit


    With Anne Rittmeyer, Oberalp Deutschland has a new international online marketing specialist in the team. The position was newly created to provide marketing support to online retail partners like Amazon, Bergfreunde and Keller Sports. This includes supporting retailers with their brand-related initiatives and campaigns - from social media posts, newsletters ...

  • LR_On_Cloudway_Travel_Agency_Berlin_02
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    On opens temporary travel agencies for local recommendations in Berlin and L.A.


    On Aug. 26, On will launch the new Cloudaway, a new hybrid outdoor shoe, sustainably produced, ultra-lightweight and flexible, created for the new travel, which On says is all about moving consciously, walking slower, staying longer and being mindfully present. Source: On The new Cloudaway outdoor hybrid shoe ...