All Marketing articles

  • manitoba
    Article

    Manitobah launches “Rooted” brand campaign

    2024-03-11T17:44:00Z

    Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...

  • SBI 2024_Jennie NAK, Erik SBI, Christofer NAK
    News briefs

    ​Naturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year

    2024-03-08T08:03:00Z

    Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...

  • Salomon_WBTE
    Article

    Salomon presents new brand campaign

    2024-03-07T10:54:00Z

    Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...

  • VF Ethisphere
    News briefs

    Ethisphere names VF one of the most ethical companies for 8th consecutive year

    2024-03-06T09:21:00Z

    VF Corp. has received the 2024 World’s Most Ethical Companies Award from the Arizona-based Ethisphere Institute, a for-profit company that defines and measures ethical business standards for a fee, recognizes outstanding companies and promotes best practices in business ethics. VF was honored for the 8th consecutive year and is the ...

  • Norrøna_Ambassador_Vincent_Colliard_South Pole x Vincent Colliard - MosaicStudios (Stein Retzlaff)-1967
    News briefs

    Norrøna ambassador Vincent Colliard reaches South Pole solo in record time

    2024-02-19T15:42:00Z

    Source: Norrøna Norrøna ambassador Vincent Colliard On Jan. 11, 2024, Norrøna ambassador Vincent Colliard became the fastest person in Antarctic history to reach the South Pole alone and unsupported on skis. He broke the previous world record by almost 2 days and covered 1140 km in 22 ...

  • Salomon Foundation
    News briefs

    Salomon partners with Hikeish to get diverse communities outdoors

    2024-02-17T08:40:00Z

    Salomon’s charitable Salomon Foundation has joined forces with Hikeish, a Brooklyn-based non-profit organization, on a new initiative to get diverse communities outdoors. Hikeish organizes activities for underrepresented groups, such as road running, trail running, or hiking. Hikeish was founded by Benje Williams and Ken Bernard, who are also the co-founders ...

  • Asics_Logo.svgz
    News briefs

    Asics EMEA welcomes nine new trail runners

    2024-02-17T08:33:00Z

    Asics has announced that nine new elite runners have joined its trail team. The team now consists of 48 members from around the world. The brand has welcomed Miguel Benítez (Spain), Ben Dhiman (U.S.), Romain Discher (France), Greta Garcia Moran (Spain), Julie Lelong (France), Dorian Louvet (France), Antonio Martínez Pérez ...

  • medium_SUUNTO_LOCKUPBLUE4x_22_01
    News briefs

    UTMB World Series welcomes Suunto as official GPS watch and technical partner

    2024-02-15T16:06:00Z

    The UTMB World Series and Suunto have announced a global partnership. As the official watch and technical partner, Suunto will support the races in navigating the trails of the 41 UTMB World Series events. Athletes who own a Suunto Vertical or Suunto Race watch will be able to download intuitive ...

  • Maloja © Team Lutz Sternstein
    Article

    Maloja wins German Design Award 2024

    2024-02-13T17:22:00Z

    The southern German outdoor brand Maloja Clothing invited its employees’ children to the office for a workshop on a school-free day – and has now been awarded a prestigious design award for the result, the German Design Award from the German Design Council, which recognizes particularly innovative design developments on ...

  • RUDY PROJECT_TBV_wout_govekar low res
    News briefs

    Rudy Project and Team Bahrain Victorious collaborate until 2026

    2024-01-17T15:11:00Z

    Source: Rudy Project Rudy Project x Team Bahrain Victorious Rudy Project, founded in 1985 in Treviso, Italy, has announced the renewal of its collaboration with the Bahrain Victorious cycling team as the official helmet and eyewear partner until 2026. The Treviso-based brand has been continuously supporting the ...

  • British Cycling Limitless
    News briefs

    British Cycling partners with Ice Trikes to support para-cycling

    2024-01-12T18:47:00Z

    British Cycling has announced a new partnership with adaptive cycle manufacturer Ice Trikes. The partnership will see Ice Trikes become the preferred supplier to British Cycling’s “Limitless” disability and para-cycling program. In addition, through an innovative incentive scheme, all British Cycling members are now entitled to an exclusive 8 percent ...

  • LOGO vertical DAT TEAM x VAN RYSEL
    News briefs

    Decathlon becomes title sponsor and bike supplier of the AG2R La Mondiale team

    2023-11-30T07:41:00Z

    Decathlon will be replacing Citroën as the title sponsor of the AG2R cycling team in the upcoming season. In addition, the French sporting goods retailer will supply bikes, glasses and helmets to the 28 riders of the team. These products, which the Decathlon teams will co-create with the riders, will ...

  • hummel-launch
    News briefs

    Hummel and British Canoeing ink multiyear deal

    2023-11-28T06:34:00Z

    Hummel has agreed a five-year deal with British Canoeing, a national governing body for canoeing in the UK. The agreement, which builds on three years of collaboration, will see Hummel remain the official teamwear partner to all forms of paddlesport. Hummer will supply technical and sportswear garments to all of ...

  • EOCA_ConservationFundraiser_GreenBlock
    Article

    EOCA members announce Green Friday fundraiser actions

    2023-11-21T12:55:00Z

    After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.

  • french-outdoor-award-2022
    Article

    More candidates for the French Outdoor Awards 2024

    2023-11-13T16:47:00Z

    The French Outdoor Awards (FOA) have unveiled the ten product innovations that have been selected in the second phase of the final selection process for the awards ceremony in January 2024. In total, the jury can now choose between 22 outdoor products that have been designed or developed in France ...

  • Apex 2023-Hero Image
    Article

    Polartec announces Apex Award winners 2023

    2023-11-07T15:28:00Z

    Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody ...

  • Osprey_Logo_Logo
    News briefs

    Osprey announces 2023 Black Friday alternative

    2023-11-02T15:37:00Z

    Osprey is once again replacing Black Friday with Green Friday, and fundraising to support the European Outdoor Conservation Association (EOCA) this year with a twist: Customers can decide which conservation projects they want to back. Running from Nov. 23-28, Osprey will offer a 20 percent discount on selected products to ...

  • DNP_Preisstatuette
    News briefs

    Globetrotter, Patagonia and Vaude triumph in German sustainability prize

    2023-11-01T07:09:00Z

    Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...

  • kamik_125 years
    News briefs

    Kamik celebrates 125 years

    2023-10-24T12:15:00Z

    Canadian brand Kamik, manufacturer of sustainable ecological footwear and weatherproof children’s outdoor clothing, is looking back on 125 years of history. Founded in 1898 and produced in North America since then, from 1991 onwards, the Canadians pursued a course of expansion and served the European market for the first time. ...

  • La-Sportiva-logo
    News briefs

    La Sportiva supports Italian Rock Climbing Federation at Paris 2024

    2023-10-15T07:43:00Z

    Italian outdoor brand La Sportiva has announced that it will support the Italian Rock Climbing Federation (FASI) at Paris 2024 as its first technical sponsor. The brand will provide climbing and paraclimbing athletes with technical apparel for the Olympics. Climbing is the brand’s core business, La Sportiva stressed in a ...