All Marketing articles
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News briefsDevold’s sheep farmer recognized for wool quality
For the second year in a row, Glenmore Station – one of Devold of Norway ’s wool suppliers – was named Grand Champion in the prestigious “Fleece” competition at the Wanaka Agricultural Show held last month in New Zealand. Scoring 99 out of a possible 100 points for ...
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News briefs
Scarpa renews its support to the Giro d’Italia, with an eye on sustainability
Scarpa will be an official supplier of the Giro d’Italia for the second consecutive year. The 2021 edition of the iconic bicycle race, organized for the first time in 1909, will start on Saturday, May 8 in Turin. Scarpa will provide the event’s staff with a limited edition ...
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News briefs
Heimplanet collaborates with U.S. electric car manufacturer
California-based Alpha Motor Corporation has just announced a collaboration with German tent brand Heimplanet to jointly develop mobility solutions based on a shared vision of a new culture of mobility - „mobility that resonates with people across generations through fun, modern, and sustainable solutions.” The collaboration is expected ...
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News briefs
Mips with redesigned, consumer-centric brand website
Mips , the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes far beyond simple cosmetic changes, with language and design focused on maximizing consumer benefits. ...
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News briefs
Patagonia presents documentary film and campaign to promote community energy movement
Patagonia is launching a Europe-wide campaign on April 15, beginning with the launch of a website and documentary film, We the Power . The goal of the campaign is to support the growing community energy movement across Europe. Community energy is a system of energy production in which groups ...
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News briefs
Bergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers ...
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News briefs
Lowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “ Adventure Gallery ” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center ( MOC ). The traveling ...
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News briefs
Petzl partners with the Italian Sport Climbing Federation
Petzl has become a technical partner of the Italian Sport Climbing Federation ( Federazione Arrampicata Sportiva Italiana - FASI ). The deal has been signed in view of the Tokyo 2020 Olympics, which will start on July 23, and with young athlete development at its core, the company ...
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News briefs
Buff launches “Live More Now” campaign (Video)
Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in ...
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News briefs
Sigma presents new brand logo
To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation ...
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Article
Shimano launches centennial website and announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano , the company has now grown to employ more than 11,000 people. The centennial website features photos ...
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Article
Liv Cycling unveils second global brand campaign “Liv Committed”
Liv Cycling , the company dedicated to getting more women on bikes, has launched the second part of its global brand campaign, “ Liv Committed .” The campaign primarily celebrates the resilience shown by the cycling community over the past year. The campaign hero film was created with inspiration directly ...
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News briefs
Groupe Rossignol with new mobile showroom marketing approach in Germany and Austria
Because of the many restrictions imposed by the corona pandemic, Groupe Rossignol has developed a new, flexible marketing tool for Germany and Austria: a trailer designed as a show or meeting room on wheels. Designed and converted on behalf of Groupe Rossignol, the trailer provides space for a service ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee ( KSOC ) reached an agreement with Youngone Outdoor Corporation ( YOC ), a distributor for major sports brands in the South Korean market. According to a report on SGB Media , YOC will supply the team with sportswear from The North ...
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News briefs
Artilect launches new global storytelling platform Culturelines
Artilect , the new performance-driven outdoor apparel brand founded by skater and snowboarder Trent Bush and Bradshaw Taylor ’s Corry Taylor in Boulder, Colorado, has just launched Culturelines , a print and digital publication covering stories from the outdoors, technology, music, arts and culture. New stories will be ...
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News briefs
POC expands e-tail and marketing team
Source: POC Lukas Malgay Lukas Malgay has been supporting the e-tail and digital team of Swedish brand POC as online account manager Europe since March 1. For the past three and a half years, Malgay worked in sales sales marketing for ...
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News briefs
Asics is the new title sponsor of SaintéLyon in France
Asics has joined forces with SaintéLyon , the iconic French ultra-trail event, and will be the title sponsor of the event for the next three years, starting from the 67th edition on Nov. 27, 2021. The SaintéLyon is a night winter run from Saint-Etienne to Lyon and the oldest ...
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News briefs
C.A.M.P. adds Ines Papert and Luka Lindič to its athlete roster
C.A.M.P. has announced that Ines Papert and Luka Lindič have joined the brand’s athlete roster. Papert, best known for her ice climbing achievements, was born in 1974 in Wittenberg, Germany. Raised in a family of musicians, her youth’s main interest was music. That changed in her early ...
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News briefs
Unifi announces annual Repreve Champions of Sustainability
Unifi , a specialist in recycled and synthetic yarns, announced the winners of its Repreve Champions of Sustainability awards, which recognize brand, textile and retail partners that have demonstrated a commitment to using fiber made from recycled material in their products. In the fourth year of the award, a ...
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News briefs
Fenix brands well-perceived for their sustainability efforts
The Sustainable Brand Index , a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing Fashion - Brand” category. ...
