All Marketing articles


    EOG and EDM intensify partnership on behalf of the industry


    In 2021, the European Outdoor Group ( EOG ) and EDM Publications ( EDM ), publisher of The Outdoor Industry Compass ( OIC ) and SGI Europe , among others, will build on an already existing successful relationship and together will reach even bigger audiences with business ...

  • News briefs

    Liv Cycling strengthens its commitment to women in professional cycling


    Liv Cycling , a U.S.-based company committed to getting more women on bikes, has expanded Liv Racing and its 2021 squad, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA) and Dani Johnson (USA) to the team. This news follows Liv’s recent announcement as the exclusive ...

  • NYC-Commerce-Tobi-Lütki-561
    News briefs

    Shopify co-founder ranked second most powerful Canadian after Trudeau


    Tobias Lütke , co-founder and CEO of Shopify , currently the highest-valued company in Canada, has made it to second place on Maclean ’s magazine’s annual “ Power List ,” which lists the “50 Canadians who are breaking ground, leading the debate and shaping how we think and live.” ...

  • Moots3
    News briefs

    Moots Cycles celebrates its 40th anniversary


    Source: Moots Cycles U.S. bicycle company Moots Cycles celebrates its 40th anniversary in 2021. The niche supplier has made a name for itself not only in its home country, but worldwide as one of the leading titanium frame manufacturers – not so much by volume, ...

  • News briefs

    Camping specialist Olpro expands influencer team


    British camping equipment specialist Olpro , founded in Worcestershire in 2011, has announced that seven new social media influencers will join the brand as ambassadors for 2021. The new social media influencers are Camping With Style , The Ashford Family , Skip and Jump , The Caravanning Mummy , ...

  • Bildschirmfoto 2021-01-13 um 09.32.53
    News briefs

    Arc’teryx goes digital with its 2021 Backcountry Academy


    With the launch of its 2021 Digital Backcountry Academy , Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but ...

  • soa-logo
    News briefs

    Scandinavian Outdoor Award nominees are online


    The Scandinavian Outdoor Group ( SOG ) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then ...

  • News briefs

    TNF and Gucci take their apparel collaboration to Pokémon Go


    Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go ...

  • News briefs

    Indorama wins sustainable business awards


    Indorama Ventures was recently recognized by Sustainable Business Awards Thailand in seven categories. The global sustainable chemical producer, headquartered in Bangkok, won three awards for Climate Change, Supply Chain Management, and UN Sustainable Development Goals. The company also received another four Special Recognition Awards in Strategy and Sustainability ...

  • 1

    E-bike start-up Angell launches communication across U.K. and Europe


    Angell , a French brand founded in 2018 that claims to make the world’s lightest electric bike ( 16kg), has appointed the London office of Purple PR to handle all communications in the U.K. and Europe. Purple will oversee launches, influencers, events and partnerships throughout these markets. ...

  • News briefs

    SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team


    SunGod , a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport . Just a ...

  • News briefs

    Vaude film documentary wins Cannes Corporate Movies & TV Awards (Full Video)


    With the film “ Eis und Palmen ” (Ice Palms), a documentary about the unusual crossing of the Alps by two friends by bike and ski, German outdoor brand Vaude has convinced the international jury of the Cannes Corporate Movies TV Awards 2020. The ...

  • News briefs

    The Petzl Legend Tour Italia explores the origins of Italian sport climbing


    The screening of the short docufilms of the Petzl Legend Tour Italia has just begun. It is a real and virtual journey that celebrates the origins of Italian sport climbing in the 1980s through the images of the crags and stories of its protagonists during this golden age. The ...

  • News briefs

    ​Keen named one of the most admired companies in the state of Oregon


    U.S. footwear brand Keen has been named one of the most admired companies in the U.S. state of Oregon in 2020 by the Portland Business Journal for the third year in a row. According to the 400 respondents to the annual survey, which was conducted throughout Oregon and ...

  • JW_SS21_Wolftrail_GSM_4969_highres
    News briefs

    Jack Wolfskin plans to continue Wolftrail hiking trips in 2021


    Source: Jack Wolfskin Wolftrail Scotland Jack Wolfskin will continue its Wolftrail campaign in Scotland in the new year, the Covid-19 situation permitting. The campaign first started in Romania last March – at that time, the brand had developed a first, exclusive long-distance ...

  • XBionic_Swiss_Innovation_Award_EN
    News briefs

    X-Technology named most innovative Swiss sporting goods manufacturer


    X-Technology Swiss R D , the Swiss company that owns the X-Bionic , X-Socks and Apani brands, has been named “Best In Class” by the Swiss Institute for Quality Testing ( SIQT ). The independent institute conducted a detailed study from 2017 to 2019 to determine the ...

  • ISPO_Brandnew_Logo_PresentedBy
    News briefs

    Ispo Brandnew winners announced


    Source: Messe München ISPO Brandnew 2021 Ispo Brandnew , purportedly the world’s largest start-up competition for the sporting goods industry started by Messe München 20 years ago, will as usual form part of the next – entirely virtual – Ispo Munich trade show, ...

  • News briefs

    Continental’s dandelion bike tires win German Sustainability Award


    Continental is an award-winner of the 2021 German Sustainability Awards for its Urban Taraxagum bicycle tire, made from dandelion rubber. The product, which won in the Responsible Design category, was selected among 54 finalists for its contribution to the development of an alternative and sustainable supply of ...

    News briefs

    ​E.O.F.T. Basecamp Episode 2 showing now


    The European Outdoor Film Tour enters the second round of the E.O.F.T. Basecamp on its new digital streaming platform, which was established earlier this year due to the cancellation of the film tour because of the pandemic. As part of this second film series, five outstanding outdoor films ...

  • Deuter Sport GmbH mit Vina Duke Bild 2
    News briefs

    Deuter takes second place at German Sustainability Award for corporate partnerships


    Together with the German Federal Ministry for Economic Cooperation and Development (BMZ), exemplary partnerships between companies from the textile industry based in Germany and in developing countries were now honored with the German Sustainability Award Corporate Partnerships 2021. The award is the most prestigious award in Germany and ...