All Marketing articles
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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News briefs
Globetrotter joins jury of the French Outdoor Awards
German company Globetrotter is making its debut on the jury for the next French Outdoor Awards. Globetrotter’s business-development manager, Matti Heilmann, will be helping to judge start-ups, one of the four award categories. The award itself will be presented on Feb. 1, 2023, during the Sport Achat trade show by ...
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News briefs
Berghaus engages at Kendal Mountain Festival
British brand Berghaus and the Kendal Film Festival (taking place on Nov. 18-19) are broadening a partnership now in its third decade. The brand is not only presenting the film and workshop events but displaying rare apparel and equipment pieces on an archive wall. Berghaus ambassadors Leo Houlding and Ed ...
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News briefs
Schoeller Textil undergoes rebranding and defines brand strategy
The Swiss textile manufacturer Schoeller Textil AG has reworked its logo and brand claim. With a modern corporate design and the new claim “Textile Intelligence,” the company wants to embody the guiding principle of the development and successful implementation of innovation and intelligent textile technologies. In a company statement, the ...
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Article
Patagonia employees and founder among winners of Swedish Fabric of Life Award
The Fabric of Life Award The Fabric of Life Award was founded in 2021 by Sweden’s leading fashion entrepreneur, Paul Frankenius, in honor of the 400th anniversary of the city of Boras, his hometown and the capital of Sweden’s textile industry. This year’s winners were announced on ...
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Article
SRAM veteran transfers to World Bike Relief
Source: SRAM David Zimberoff After nearly 30 years in the bicycle industry, “DZ” David Zimberoff will soon leave his position as vice president of marketing at U.S. bicycle component manufacturer SRAM Group (Avid, Hammerhead, Quarq, SRAM, Rockshox, Time Sport, Truvativ, Velocio, Zipp brands) to focus on a ...
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News briefs
Reima x WWF collection to raise funds for conservation
Finnish outdoor kidswear specialist Reima has introduced a special collection, the proceeds from which will go towards supporting WWF’s global conservation work. For every Reima x WWF collection item purchased between July 15 and Dec. 31, 2022, Reima will donate €2 to WWF’s global conservation efforts, with a minimum contribution ...
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News briefs
Rab and Lowe Alpine partner with UK National Park to inspire young people
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies) have teamed up with the Peak District National Park Foundation to inspire young people to discover and care for the outdoors. The initiative sees the brands work with the National Park Authority on its Ambassador Schools program to ...
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News briefs
Globetrotter, Ortovox and Lenzing are finalists for the German Sustainability Award
For the 15th time, the Stiftung Deutscher Nachhaltigkeitspreis e.V. (German Sustainability Award Foundation) is presenting one of Europe’s best-known awards for social and ecological commitment. This year’s finalists in the corporate competition include the Hamburg-based outdoor retailer Globetrotter (category “Resources”) and the specialist for alpine emergency equipment, technical clothing with ...
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News briefs
Jack Wolfskin becomes partner of the Kendal Mountain Festival
German outdoor company Jack Wolfskin has become a partner sponsor of this year’s Kendal Mountain Festival. The festival is the ultimate social gathering for outdoor enthusiasts, held each year on the edge of the Lake District in the northwest English county of Cumbria. The festival takes place this year from ...
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News briefs
China goes hardcore for mountaincore
Mountaincore – or, as Jing Daily describes it, camping-inspired utility wear with urban chic – appears to be on the rise in China. Citing the social media and e-commerce platform Xiaohongshu, Jing Daily writes that the closure of China’s borders over Covid “pushed millions of young Chinese to spend their ...
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News briefs
Freeride world Tour welcomes Scott as a new and RECCO as a returning sponsor
The Freeride World Tour (FWT), hosted globally for the best freeride skiers (2023 with stops planned in Canada, Spain, Andorra, Austria and Switzerland), has signed a new partnership with Scott as its new official supplier of goggles and safety products for the FWT until 2025. FWT also reported that another ...
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Article
Winners of ISPO Awards' third 2022 round
Fidlock, Halti, Jackery, and more have been announced as the 16 winners in the latest round of the ISPO Awards 2022. In this, the third of four year-round submission and judging cycles, winners were selected from a particularly diverse field, representing a range of products. The Q3 cycle jury ...
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Article
Houdini invests in Forward To Nature brand messaging platform; new store in Stockholm
Swedish brand Houdini launched Forward to Nature, its first global brand messaging platform that expresses the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature launched on Oct. 5, 2022, with a 60-second short film (see below). Forward to Nature ...
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News briefs
New ePE Gore-Tex membrane goes to market with major partner brands
W.L. Gore introduces its new PFC-free membrane concept together with some of its major partners in the outdoor and snowsports industries. Launching brands are Adidas, Arc’teryx, Dakine, Patagonia, Reusch, Salomon and Ziener. Several products equipped with the new type of membrane made of expanded polyethylene (ePE) have received advance praise ...
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News briefs
Hagan strengthens its sales and marketing
Source: Hannah Siegesleuthner Florian Kollros-Farthofer, Sales Manager The Austrian family-owned company Hagan Ski, founded in 1924 and specializing specifically in the touring ski segment since the mid-1990s, is expanding its team with new international sales manager Florian Kollros-Farthofer and marketing manager Lisa Lenzenweger. As ski touring has ...
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News briefs
Arc’teryx to double investment in climbing community marketing
Canadian brand Arc’teryx announced it will provide 5 million Canadian dollars (roughly €3.8 million) over the next five years to community leaders and organizations working to promote equal access to climbing, as well as to high-level climbers. The investment would double the company’s current financial commitment to the sport, which ...
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News briefs
Klean Kanteen co-owners to receive 2022 Trailblazer Award
Jeff Cresswell and Michelle Kalberer, co-owners of Klean Kanteen, a family- and employee-owned B Corp, were honored with the 2022 Trailblazer Award for their dedicated work in sustainability. Presented on behalf of sustainability consulting firm Verdical Group at a gala event in downtown Los Angeles in early September, the awards ...
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News briefs
Scarpa partners with Slow Food to promote walking and local food
Scarpa, the Italian specialist in outdoor footwear, has partnered with Slow Food on a new book, Il Gusto di Camminare (A Taste for Walking), in collaboration with the Italian Alpine Club. Written by Irene Pellegrini and Barbara Gizzi, with a foreword by Paolo Rumiz, the book is dedicated to those ...
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News briefs
Völkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
