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  • News briefs

    New global campaign: Oakley wants you to be who you are


    Eyewear brand Oakley has launched a new campaign, “ Be Who You Are , ” a short film featuring a slew of sporting superstars including Oksana Masters , Patrick Mahomes , Francisco Lindor , Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes and is narrated by chef ...

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    ENOS initiates Outdoor Sports Inclusion Award


    In partnership with the EOG and the It’s Great Out There Coalition , the European Network of Outdoor Sports ( ENOS ) is organizing a new award series to promote greater participation in the outdoors by under-represented groups, including those with disabilities. The new Outdoor Sports Inclusion Award ...

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    Mammut receives new German sustainability award


    Mammut ’s circular economy project “ Close The Loop ” is awarded the “ German Prize for Sustainability Projects 2021 “ in the “Process - Recycling” category. Within the project, the Swiss outdoor company, in cooperation with Protect our Winters Switzerland ( POW ), is collecting discarded climbing ropes that ...

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    ION strengthens marketing team


    Sara Bassano (left) and Rebecca Volz Bike, surfwear and accessories company ION , part of Boards More , has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano . Volz has a master’s degree in sports management and ...

  • News briefs

    Bergzeit's bonus program cooperates with climbing app Vertical Life


    With the launch of its “ Bergzeit Club ” bonus program, the German multichannel retailer has stepped up its commitment to customer relationship management. Now Bergzeit is bringing a new partner on board with the climbing app Vertical Life , which offers valuable benefits for club members by allowing them ...

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    Afydad extends member base to tourism and marketing


    The Spanish Association of Sporting Goods Manufacturers and Distributors ( Afydad ) is expanding its member base to sports marketing and tourism agencies, in addition to the retail sector. The trade body is also creating ten working groups that will focus on digital transformation, fitness, equipment and e-sports, outdoor, padel, ...

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    News briefs

    Saucony unveils Run It Local campaign to support running retailers


    Saucony is launching a new initiative, Run It Local , to support specialty running retailers. The €335k campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the ...

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    Schöffel strengthens presence in digital and brick-and-mortar retail


    In order to support its retail partners and strengthen its presence in the outdoor and bike sector both digitally and stationary, Schöffel is specifically expanding its sales and marketing teams. Carolin Schöttle joins the brand’s digital sales team with immediate effect. The new key account manager digital ...

  • News briefs

    Lenzing receives two awards


    Lenzing received an award in the business competition Austria’s Leading Companies , which is organized by PwC Austria , the daily newspaper Die Presse and KSV1870 , a credit protection company and business platform. The award recognizes the country’s most successful companies. Lenzing won the first prize ...

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    Sasta wins Scandinavian Outdoor Award for plus size jacket


    In an online ceremony hosted by the Scandinavian Outdoor Group ( SOG ), two Finnish companies were among the six winners of the Scandinavian Outdoor Awards for Spring/Summer 2022: Sasta (based in Nurmes) and Halti (headquartered in Vantaa, Lapland). Source: Sasta ...

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    News briefs

    Zwift is the presenting partner of the new women’s Tour de France


    The online fitness platform Zwift has been named the presenting partner of the new Tour de France for women, organized by Amaury Sports Organisation ( ASO ). The inaugural edition of the women’s cycling event, which will be called Tour de France Femme avec Zwift , is scheduled ...

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    News briefs launches new branding campaign


    Bergfreunde GmbH, the German online specialty retailer for mountain sports, climbing and outdoor equipment, has launched a branding campaign to make its brand values “emotionally tangible” for its customers. The storytelling focuses on Bergfreunde employees as authentic ambassadors for mountain sports and outdoor love. The brand campaign tells various stories ...

  • News briefs

    Giro with marketing hires and promotions


    California-based Giro Sport Design , part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications , the company’s PR agency. During his 11-year ...

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    Columbia Sportswear supports Mike Horn


    Source: Columbia Mike Horn Columbia Sportswear has announced a new sponsorship deal with Mike Horn , the South African-born Swiss professional explorer. Born in 1966, Horn is considered one of the world’s greatest modern-day adventurer-explorers. Among his multiple accomplishments, he has circled the world ...

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    Liv Cycling introduces global ambassador program


    Liv Cycling has launched its Liv Global Ambassador program and signed Anita Naidu , the professional mountain biker and coach, as its new ambassador. The program recognizes women and programs in the cycling community who advocate for making cycling more inclusive. Besides her athletic accomplishments, Naidu is known ...

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    ​Changes in Canyon Bicycles’ communications team


    After four and a half years as global communications manager at Canyon Bicycles GmbH , Thorsten Lewandowski will officially leave the German D2C provider at the end of June, but is currently already on residual leave. Lewandowski will, however, remain with the industry. We expect more information in July. ...

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    ​Rewoolution celebrates diversity and inclusion in new campaign


    Rewoolution , the Italian merino activewear brand of Reda Group , has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat , a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and ...

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    ​Lycra with new circularity advertising campaign


    Source: The Lycra Company Sustainability Campaign print ad The Lycra Company is launching a new print and online advertising campaign, “ Keep in the loop with Lycra ,” aimed at driving the conversation about circular economy in textiles. The campaign is an invitation to customers ...

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    Craft expands presence in obstacle course racing


    Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan . According to Outdoor Sportswire , the multi-year agreements also name ...

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    Mediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”


    German advertising agency Mediaplus , part of the Serviceplan Group , is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day , the agency launched the ...