All Marketing articles
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News briefsBoa marks 25 years of fit innovation
From snowboard boots to a global performance platform, Boa Technology marks 25 years of innovation, backed by measurable gains in fit, efficiency and control.
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News briefsNorrøna’s search for first dedicated hiking ambassador
A global ambassador search aims to strengthen the Norwegian brand’s focus on hiking by inviting applicants worldwide to represent the category.
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News briefsFjällräven and Nivia partner with Freeride Filmfestival
With two new brand partnerships, the Freeride Filmfestival expands its network ahead of the 2026 tour.
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ArticleBergans secures Swedish defense framework deal
Bergans and Oskar Pedersen win a multi-year contract to supply backpacks and carrying systems to Sweden’s armed forces.
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News briefsSkylotec expands inclusive outdoor partnership
The renewed collaboration with Sportfund will expand access to inclusive outdoor activities in alpine environments.
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News briefsVaude CEO honored with ESG award
Vaude’s Antje von Dewitz has been named a “Transformation Leader” at the ESG Transformation Awards, in recognition of her role in advancing sustainable business practices.
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News briefsThruDark expands presence in DACH region
The UK-based outdoor brand strengthens its position in the German-speaking market through a new PR partnership.
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News briefsDometic’s 'Urban Escapes' in LA
Free 36-hour getaways in Los Angeles aim to help urban consumers reconnect with nature using fully equipped Dometic setups.
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News briefsOutside in the City: Merrell’s urban outdoor concept
A global urban program integrating outdoor experiences into everyday city life is at the center of Merrell’s new “Outside in the City” initiative.
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News briefsNorrøna expedition yacht gains Time recognition
The Varg sail yacht earns global recognition as a standout Arctic expedition stay.
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News briefsUnifi honors brands advancing circular textile innovation
Unifi has recognized brands and mills advancing circularity through recycled materials at its ninth annual Repreve awards.
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News briefsLa Sportiva takes climbing tour on the road
A mobile tour format replaces static events as La Sportiva connects climbing communities across Europe.
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News briefsEurobike Award opens submissions
Companies can submit innovations for the Eurobike Award 2026 until April 17, with winners presented at the Frankfurt show.
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News briefsC.A.M.P. hosts CAI Eagle Team
C.A.M.P. hosts Italy’s next generation of alpinists at its headquarters.
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News briefsGregory Mountain Products launches new global campaign
Gregory introduces a global campaign focused on curiosity and purposeful outdoor experiences.
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News briefsUK Outdoor Industry Awards winners revealed
OIA names 2026 award winners, with Rab taking the overall product honor.
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News briefsRab receives Drapers Positive Change Award
The British outdoor brand is recognized for sustainability strategy and measurable ESG progress.
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News briefsDeuter partners with Canyon//SRAM team
Deuter partners with Canyon//SRAM Zondacrypto to supply gear and support women’s professional cycling.
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News briefsDeuter’s new Run & Roam camp
Deuter invites trail runners to a four-day training and race camp at Lake Reschen in July 2026.
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News briefsRab partners with Québec mountaineer Charles Page
The partnership highlights Rab’s support for the mountain community and its growing presence in Canada.
