All Marketing articles
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News briefsFirst “Organic Textile Week” in the U.K. this May
In May 2022, the Organic Trade Board (OTB) and Global Organic Textile Standards (GOTS) announced the launch of Organic Textile Week, a nationwide awareness campaign in the U.K. that aims to educate consumers on organic textile certifications and certified organic textile products, as well as to increase awareness and sales ...
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News briefs
Olpro joins forces with charity Sponsored Breaks
U.K. outdoor leisure brand Olpro has teamed up with the charity organization Sponsored Breaks to provide them with a one-stop store to kit out their company car with state-of-the-art camping accessories to help take their gift-giving camping trips to the next level. Sponsored Breaks was established by Simon and Harriet ...
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News briefs
Oberalp group selects Gen-Z “shadow board” to advise the management
As announced before, the Oberalp Group has selected eight of its employees under 28 to form the company’s new shadow management board named “Board4Next”. The individuals were selected from over 40 applicants for the new positions, all of whom submitted a short application video. For a time span of two ...
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News briefs
Garmont renews partnership with European Association of the Via Francigena Ways
Garmont, the Italian outdoor footwear manufacturer founded in 1964, has renewed its partnership as technical sponsor of the European Association of Via Francigena Trails (AEVF), which has been in place since 2020. The association is headquartered in Fidenza (Parma), in Italy’s north. The Via Francigena (“The road that comes from ...
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News briefs
Rab enters partnership with Trailrunning Europe
British outdoor brand Rab, part of Equip Outdoor Technologies, and Trailrunning Europe have entered into a new partnership. The Dutch initiative, Trailrunning Europe, aims to create an active community of like-minded people who share the same passion – both novice and experienced runners – by organizing a variety of workshops ...
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News briefs
Endura's new provocative graphic helmets show worst case scenarios
On the occasion of brain awareness week (#brainawarenessweek), helmet specialist Endura (a Scotland-based Pentland brand) has created four graphic cycling helmets that provoke a reaction by showing what can happen to the brain in the case of an accident without head protection. The helmets are printed with real-life head scans ...
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Article
Arc’teryx welcomes eight new global ambassadors
Arc’teryx Equipment has welcomed a total of eight snow athletes to its Global Athlete and Ambassador Team. According to the brand, these “athletes provide inspiration through their skills, knowledge and advocacy to increase access to their sport, something the brand holds as a core value.” What’s particularly notable are the ...
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News briefs
Houdini partners with adventure travel company PRSNT
Swedish outdoor brand Houdini has entered a partnership with globally operating women’s adventure retreats and travel company PRSNT. The travel company was founded by former pro snowboarders Kjersti Østgaard Buaas (Norway) and Chanelle Sladic (California). Through PRSNT, Houdini is hosting the first women’s winter retreat in Mammoth Lakes in mid-March, ...
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News briefs
Tentree expands reforestation efforts to the oceans
Canadian athleisure company Tentree, based in Vancouver, is expanding their planting efforts offshore. The brand, which pledges to plant ten trees for every item purchased, has planted more than 93 million trees to date and will expand its portfolio to include kelp planting and coral regeneration. According to the company, ...
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News briefs
New campaign aims to close enjoyment gap in sports
This Girl Can, the campaign and movement by Sport England and funded by The National Lottery, has moved into a new phase of its mission to inspire more women and girls to take part in sports and physical activity. Its new phase, “This Girl Can With You” aims to break ...
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News briefs
Globetrotter campaigns for its greener choice-products
German retailer Globetrotter has declared March 2023 as the campaign month under the motto “Greener on the Road”. Besides consumer activations and information on the company’s sustainability efforts on-site and online (such as secondhand product and repair shops), Globetrotter celebrates the fifth anniversary of its in-house sustainability label “A Greener ...
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News briefs
Moncler introduced this year’s co-creators at spectacular live show in London
Moncler held its Moncler Genius showcase during London Fashion Week on Feb. 20. The event, which took over the entire footprint of the iconic Olympia London, attracted more than 10,000 people. The show featured immersive presentations combining sport, fashion and art. As previously reported, this year is seeing a redefinition ...
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News briefs
Felix Neureuther joins Lowa as brand ambassador
Source: Schöffel Felix Neureuther Former German ski racer Felix Neureuther has signed a contract as brand ambassador with German footwear brand Lowa. The new partnership will have two focus points: sustainability and the Lowa kids’ collection. Neureuther is a father of three and founder of the Felix ...
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News briefs
Decathlon supports research on climate change adaptation
Decathlon has become an equipment partner in the new Deep Climate study, a research project by researcher Christian Clot and the Human Adaption Institute that looks at how humans adapt to situations of change and crisis. Together, they are conducting an expedition to three extreme climates (arid/hot, cold and tropical) ...
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News briefs
Jack Wolfskin launches new light hiking campaign
With its new campaign ”Hiking Greece – defying the heat”, Jack Wolfskin (JW) introduces its new light hiking collection going to market this summer. At the core of the campaign, a group of hikers travels along historical paths in Greece leading through spectacular landscapes and the characteristic ...
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News briefs
New additions to Pearl Izumi’s athlete team
Pearl Izumi, the Colorado-based cycling apparel and footwear brand, has announced its athlete squad for 2023. Whitney and Zack Allison have joined the athletic team, while current members Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews and Marley Blonsky were re-signed. Whitney and Zack Allison are best known ...
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News briefs
Salomon collaborates with sports physiologist
Salomon has announced that its sport science team and athletes will be collaborating with Dr. Guillaume Millet to improve performance and health in trail running. ` Dr. Millet is professor of sports physiology at the Jean Monnet University in Saint-Etienne, France. His studies focus on the impact of extreme exercise ...
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News briefs
Moncler Genius moves from collaborators to co-creators
This year will mark a redefinition of the Moncler Genius project, characterized by its evolution “from a world of fashion collaborations to a platform for co-creation across different industries,” the company said. Moncler will introduce this year’s roster of co-creators at The Art of Genius, a live show at the ...
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News briefs
Rab & Lowe Alpine partner with Zillertal Tourismus
The UK-based outdoor gear companies Rab and Lowe Alpine, owned by Equip Outdoor Technologies, have formed a partnership with Zillertal Tourismus (Zillertal Tourism). The long-term collaboration is based on common values and will be expressed through joint activities and events related to mountaineering, hiking, climbing, biking, skiing, and ski touring ...
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News briefs
New EU Commission campaign targets fast fashion
With the newly launched international marketing campaign “ReSet The Trend” across the EU, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. According to the Commission, the current amount of clothing produced, worn and ...
