All Marketing articles
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News briefsOboz, Unity Folks launch campus program
The outdoor footwear brand and a diversity-focused training organization are piloting a program that links college students to careers in the outdoor industry.
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ArticleRomain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
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News briefsMerrell hosts UK club night powered by trail runners data
The outdoor footwear brand transformed runners’ performance data into music at a unique club night during the Kendal Mountain Festival.
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News briefsFaction and Phaenom join Freeride World Tour
The global freeride competition has secured Swiss-based Faction and Phaenom as exclusive ski and boot partners for the next three seasons.
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News briefsOutdoor Media Summit heads to Asheville, North Carolina
The outdoor industry gathering will take place in North Carolina next fall, boosting regional recovery and expanding its CEO track and gear events.
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News briefsPublic voting opens for UK outdoor awards
Outdoor enthusiasts can now vote for their favorite gear and win expo or festival prizes in a major UK public awards competition.
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News briefsGravelking to sponsor UCI Gravel World Series
The Japanese tire brand expands its global presence by sponsoring the UCI Gravel World Series across three seasons, starting with 2026.
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News briefsKane Footwear partners with Yeti Boo
The US-based recovery footwear brand teams up with the AI-created wilderness vlogger to highlight cold-weather durability and performance features.
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News briefsTNF marks 25 years of Summit Series
The outdoor brand celebrates the anniversary of its expedition-grade collection, announcing new materials, layering systems and a return to Gore-Tex.
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News briefsNewell Brands opens Customer Experience Center in Hoboken
The US-based consumer goods group opens an immersive showroom for retail partners to explore product innovation and shopper insights.
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News briefsSalomon expands trail running legacy in China
The French outdoor brand’s long-term investment in China’s trail running scene pays off with record performances and renewed grassroots commitment.
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News briefsHaglöfs and 1000skis collaboration explores modern freeskiing
The Swedish outdoor brand teams up with a skier-founded company to merge alpine precision with contemporary freeskiing style in a limited collection.
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News briefsDeuter and Powderchase launch freeride event for families
The German backpack and outdoor gear brand partners with a ski event series to offer a backcountry weekend for families in February 2026.
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News briefsNew ski film spotlights women in winter sports
A new ski film project sheds light on the women behind snow safety, operations, and athlete culture — with crowdfunding open until Nov. 23.
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ArticleProwinter Award 2026 highlights sustainability and innovation
Italy’s leading B2B winter sports trade show will honor technical innovation and environmental responsibility with 10 award categories in 2026.
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News briefsSweet Protection marks 25 years with anniversary collection
The Norwegian protection and performance brand celebrates its 25th anniversary with a unique design collection inspired by its pioneering legacy.
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News briefsSchöffel launches winter campaign extension
The German outdoor apparel company continues its brand relaunch with a winter chapter that blends alpine sports, design and self-reflection.
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News briefsGore-Tex launches global “Breathe” campaign
The materials innovator introduces a new global marketing push focused on personal stories, emotional moments and next-gen technology.
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News briefsFENC, Carbios and Salomon honored for collaboration
A cross-border partnership in textiles and footwear earned global recognition for pioneering bio-recycling with enzyme-based PET processing.
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ArticleGlobal survey reveals consumer overload threatens brand loyalty
A new global survey highlights how excessive brand communication and digital saturation are eroding consumer trust and loyalty worldwide.
