All Marketing articles
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News briefsBerghaus partners with AMGA to equip US guides
The British outdoor apparel brand will provide technical gear and event support to the American Mountain Guides Association under a new partnership.
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News briefsExplorers retrace secret 1985 North Pole expedition
French polar cruise operator Ponant has supported a modern expedition tracing the path of Hillary and Armstrong’s 1985 North Pole journey.
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News briefsColumbia Sportswear launches new global brand platform
The US outdoor company unveils its first major refresh in a decade with a humorous campaign designed to highlight gear made for extremes.
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News briefsMarine conservationist wins EOFT 2025 Award
A German environmentalist receives a €20,000 prize for his fieldwork and storytelling on species protection and ecosystem threats.
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News briefsStrava and She Sends award mountain biking grants
The sports app and the nonprofit partner are backing five young women to help close the gap between junior and elite mountain biking.
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News briefsBerghaus appoints Adam Field to lead marketing
The British outdoor brand names a new global marketing executive as it accelerates expansion across international markets.
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ArticleOdlo partners with Swiss mountain destinations
The Swiss outdoor apparel brand forms alliances with Ferienregion Lenzerheide and Engadin Tourismus to deepen market presence and connect with local outdoor communities.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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ArticleCharlie Pym: ‘We are an outdoor performance brand that also does lifestyle’
Berghaus’ Global Brand Director reflects on cultural moments, inclusive product design, B Corp status and balancing mountain credibility with street relevance.
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News briefsLowa launches film grant for young alpine creators
The German outdoor footwear brand supports young talent with a new film grant focused on alpine themes.
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News briefsISPO Textrends honors sustainable textile innovations
The platform has awarded textile concepts for Spring/Summer 2027 that prioritize circularity, bio-based content and high performance.
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News briefsBianchi unveils strategic revamp on 140th anniversary
The Italian bike manufacturer celebrates its 140th year with new products, a redesigned flagship and an expanded focus on customization.
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News briefsSport 2000 updates logo for international use and expansion
The European sporting goods alliance introduces a refreshed logo aimed at improving global visibility and digital usability.
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News briefsUTMB World Series and Rudy Project agree three-year partnership
Rudy Project becomes official eyewear of the trail running series until 2027 included.
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News briefsOn named to Time’s 2025 influential companies list
The Swiss sportswear brand is recognized for global influence, innovation and continued growth in performance and design.
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News briefsEurobike Awards honor 37 winners for 2025
The annual prize celebrates innovation, sustainability and new talent across the cycling and ecomobility sectors.
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News briefsRab partners with Polar Academy for 2025
The UK-based outdoor apparel brand collaborates with the Scottish youth charity to support Arctic expeditions and future gear development.
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News briefsLowa expands trail running efforts
The German outdoor footwear brand sharpens its trail running focus with new leadership, product launches and TrailCon 2025 engagement.
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News briefsDeuter supports Engadin outdoor photography workshop
The German outdoor gear brand partners in a hands-on sport photography workshop combining climbing, biking and expert-led training.
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News briefsArc’teryx named REI vendor partner of 2025
The Canadian outdoor brand earns top recognition from the US retailer for its product innovation, sustainability and customer collaboration.
