All Marketing articles
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News briefs
Lowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefs
Cimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
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Article
Vaude awarded Werkbund Label 2024, unveils ’Design for Life' initiative
The jury recognized the German company for its sustainable product philosophy and consistent implementation of ecological and fair standards along the entire supply chain.
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News briefs
Isbjörn of Sweden enters adventure travel market
The Swedish sustainable kidswear brand partners with Your Brand Travel to launch “Isbjörn Adventure,” promoting family outdoor travel experiences.
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News briefs
Mammut staging activation in London to inspire outdoor adventures
The Swiss outdoor brand transformed Granary Square with 3D projections and immersive experiences, encouraging city dwellers to connect with nature.
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News briefs
Danny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Danny MacAskill has once again captivated audiences with his latest YouTube clip
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News briefs
Santini and UCI extend their partnership deal for a further seven years
The long-standing agreement has been in place since 1998 and will now last until 2031.
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Article
Sympatex kicks off SAM campaign for sustainable kids’ footwear
The new campaign promotes eco-friendly children’s footwear, featuring educational in-store and online materials.
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News briefs
Therm-ic named official glove supplier for FWT
The company will provide heated gloves for FIS Freeride World Tour athletes.
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News briefs
Rab partners with JCMT to promote mountain safety
The British outdoor brand collaborates with the Jonathan Conville Memorial Trust to offer young people essential mountain safety skills through specialized climbing courses.
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News briefs
Mammut becomes safety partner for Freeride World Tour
The Swiss Alpine gear company partners with the FWT to enhance athlete safety through advanced equipment and workshops over the next four seasons.
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News briefs
TNF launches ‘We Play Different’ campaign
The brand invites customers to explore unconventional paths in nature.
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Article
Giant Group wins environmental award, launches ESG strategy
The group received Taiwan’s Environmental Bronze Award and published a new ESG strategy book, highlighting its sustainable future efforts.
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News briefs
Schöffel launches new brand identity
The outdoor brand has started with its new positioning and sharpened brand image.
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Tencel introduces updated brand identity
Tencel renews its brand identity with a new focus on innovation and sustainability in the textile industry.
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News briefs
Timberland Pro launches ‘From Labor to Legacy’ campaign
Timberland Pro recognizes the contribution of trade professionals across generations with its new campaign.
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News briefs
RVRC welcomes Joel and Henrik Lundqvist as new ambassadors
The former pro hockey players will explore the Åre region together with RevolutionRace.
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News briefs
Superfeet earns spot in Inc.’s Best Workplaces list
The magazine highlights Superfeet’s commitment to fostering an exceptional work environment.
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Article
Snoop Dogg and Solo Stove launch “Blunt Marketing” campaign
It’s official: Snoop Dogg and Solo Stove are back at it and heating the atmosphere with a new campaign. Rapper Warren G is also involved.
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News briefs
Shimano and A.S.O. extend collaboration until 2028
The partnership will continue to cover the Tour de France and other prestigious cycling events.