All Marketing articles

  • Afydad - Anetae
    News briefs

    Industry associations to collaborate in Spain


    Spain’s association of sporting-goods manufacturers and distributors (Afydad) and association of active-tourism and ecotourism firms (Anetae) have formed a partnership to promote their two national sectors synergistically. In short, they will be promoting products through tourism and tourism through products, with collaborative events playing a big part. By CMDsport’s count, ...

  • REI_logo.svg

    REI Co-op Studios to release new co-produced films this fall


    REI Co-op Studios, the in-house content division of US outdoor retailer REI, has announced the release and expanded distribution of several feature films, shorts and podcasts. The projects include “Canary,” a documentary about climate that will be released in the US on Sept. 15; “Frybread Face & ...

  • Redress Nils Hauser Award 2023

    VF Corp collaborates with winner of Redress Design Award 2023


    VF Corp and the Hong Kong-based environmental NGO Redress have announced the winner of the Redress Design Award 2023. The award is the world’s largest sustainable fashion design competition and aims to provide a platform for emerging fashion designers to advance the circular economy in the fashion industry. ...

  • Material Facts StepbyStep-06569
    News briefs

    Rab to phase out “eco” from product line names


    As part of its Material Facts program, Rab has announced on LinkedIn that it will be phasing out the word “eco” from product line names, like that of its Women’s Downpour Eco Waterproof Jacket. The British outdoor company explains the decision: “We haven’t always got it right. We’ve named our ...

  • DSC07399

    Von Dewitz chosen as CEO of “Female Allstar Board”


    Source: Vaude Antje von Dewitz presents the certificate on the election as CEO of the Female Allstar Board For the third time, German business magazine Handelsblatt and the consulting firm Bain & Company chose outstanding female players in business for the Female Allstar Board. The initiative aims ...

  • OLYMPUS 5_FW23_6
    News briefs

    Altra unveils new brand campaign at UTMB in Chamonix


    Utah-based athletic footwear specialist Altra Running, a brand within the VF Corp. portfolio, has announced its upcoming presence at Ultra-Trail Village in Chamonix from Aug. 28 to Sept. 1, 2023. The company sees the event as an ideal setting to introduce the brand’s new “Stay Out There™” campaign and envision ...

  • Deuter Poscasts
    News briefs

    Deuter continues to support German MTB podcast TYFR


    For the second year in a row, Deuter supports the German-language podcast ”Thank you for Riding” (TYFR), which tells stories about mountain biking. The podcast is published monthly and has been in existence since 2021. The voice of the podcast is Rainer Frömmel. Frömmel is also the host of the ...

  • Beyond x Bear Grylls 2
    News briefs

    Brompton starts partnership with Komoot, Bear Grylls


    Source: Brompton Brompton x Bear Grylls Brompton, the UK’s largest bike manufacturer, is partnering with navigation and activity planning app Komoot. This partnership is across Europe and coincides with the previously announced launch of the Brompton x Bear Grylls Collection. The bike, which will be available in ...

  • DAV und Mammut mit Seil © Lena Drapella, Mammut
    News briefs

    Mammut new supplier of German national climbing teams


    Starting in 2024, the Swiss mountain sports supplier Mammut will equip the 65 athletes of the German Alpine Association’s (DAV) national climbing squad in the disciplines of lead, bouldering, speed and paraclimbing, along with their support teams, with clothing and bags. In addition, Mammut supports the German Championships and several ...

  • Project Zero_ Nanook X July 2023
    News briefs

    Dometic provides equipment for pole-to-pole climate change expedition


    Dometic is to be an equipment partner to a father and son team, Geoff Wilson and Kitale Wilson, as they sail from the South Pole to the North Pole in order to promote climate change awareness. The expedition, “Project Zero,” will document in real time the status of some of ...

  • Fischer Sports
    News briefs

    Fischer partners with snowsports experience provider


    The UK arm of Fischer is to partner with the provider of personalized snowsports coaching and experiences, Uniq Snowsports. Fischer products will be available for testing at Uniq Snowsports’ upcoming Summer camps at indoor and dry slope camps at: Landgraaf Pembrey Norfolk and Llandudno The strategic collaboration aims ...

  • scarpa-logo(1)
    News briefs

    New status moves Scarpa one step closer to B Corp. ambitions


    Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...

  • or_freewheel_collection

    Outdoor Research enters mountain bike apparel category, sponsors Crankworx Whistler


    Outdoor Research (OR), the Seattle-based outdoor apparel manufacturer, is entering the mountain bike category in spring 2024 with its new Freewheel MTB collection, an eight-piece mountain bike range. The collection brings the technical design expertise and material innovation for which OR has been known for more than 40 years to ...

  • Salomon digital wallet from Captain Wallet
    News briefs

    Salomon to use a mobile wallet marketing strategy


    Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...

  • Camp_and_Ride_23_Sölden_E1A3824

    A glimpse into a neighboring industry


    Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.

  • Haglöfs_Shell-Guide_Spitz-GTX-Pro-Jacket
    News briefs

    Haglöfs launches consumer “Shell Guide” this fall


    Haglöfs’ new Shell Guide, which will be available on in October 2023, is designed to help outdoor athletes find the right jacket for their activities. Customers can choose from the Shell collection for extreme performance in the mountains to lightweight and versatile shells for the trail and everyday use. ...

  • DSC06104
    News briefs

    Garmin and Outdooractive become partners of German Mountain and Ski Guides Association


    With Garmin and Outdooractive, the German Mountain and Ski Guides Association (VDBS) welcomes two prominent industry partners to its network and is pleased to be able to offer mountain and ski guides and hiking guides even more benefits in the future. “As a professional association, we create the optimal framework ...

  • TNF10000-Reasons-to-Get-Back-to-Trail-5
    News briefs

    The latest North Face campaign uses ChatGPT


    The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...

  • Moncler-Logo
    News briefs

    ​Moncler’s Remo Ruffini receives honorary degree from University for the Creative Arts


    Remo Ruffini, the chairman and CEO of Moncler, has accepted an honorary degree in fashion and entrepreneurship from the University for the Creative Arts (UCA), a specialist art and design university with campuses in Surrey and Kent, England. Ruffini was honored “in recognition of his outstanding contribution to fashion and ...

  • EB23_PM-Downloadbild_Award_500x300px
    News briefs

    Winners of the Eurobike Awards 2023


    This year’s Eurobike Awards 2023 honored 45 products and projects in nine categories. The highest award, “Gold,” was presented nine times. The focus was particularly on innovations designed to make cycling easier and safer. A large number of significant improvements to existing components testify to the existing desire among consumers ...