Adidas Outdoor is launching a free iPad app for outdoor enthusiasts who want to read its outdoor magazine on their tablet. The app will enable users to view all the contents of the magazine, including interactive functions. For example, as part of a feature about two climbers tackling the Chimera Verticale in the Dolomites, the user can view the entire topography of the tour and zoom in to obtain the climbers' expert tips for each of the pitches.