After the success of their jointly sponsored film tour last year, Primaloft and Dynafit will organize another one that has a new name with “Alpine Athlete Film Tour.” Another innovation is that the audience has the opportunity to vote for their favorite movies. The winning film will be awarded with money, while participating viewers have the chance to win gear. The tour runs from Oct. 16 through mid-January and will be held in cooperation with selected retailers in Germany, Austria, Switzerland, France, Italy and Spain. Meanwhile, Dynafit has contracted Eric Hjorleifson as one of the brand's ambassadors. The freerider usually called “Hoji” also acts as a consultant to the company's product managers for boots and bindings.