Under the hashtag #ForWhatsToCome, Arc’teryx on its website combines not only the current women’s and men’s collections, ”Built,” but also information about its Arc’teryx Academies, ”Ready,” which currently are mainly offered digitally, but now also include live events in the mountains again, as well as the brand’s community events, ”Together,” which currently take place mainly online or in North America. In addition, the Canadian outdoor specialist has produced an 85-second video, which is both motivating and reflective, inviting people to participate in #ForWhatsToCome in nature and on social media to get through the pandemic – and whatever else may come.
“During times of uncertainty, we explore both the deepest parts of ourselves and the enduring beauty of the wild,” the brand writes on its website. “We lean into the unknown and onto each other. We are seekers, looking not only for answers to our questions, but for new questions. Every experience is a shared moment to embrace and shape our future.
