Canada Goose is launching its first-ever global brand campaign, based on a short film directed by Paul Haggis, “Out There.” It tells the stories of some of the brand's ambassadors, such as Laurie Skreslet, the first Canadian to summit Mount Everest. Haggis is an Academy Award winning Canadian filmmaker and director. The campaign pays homage to Canada Goose's long-standing relationship with the film and entertainment industry – the brand is described as the (un)official jacket of film crews working in cold weather. Out There is a multi-platform campaign including creative outdoor activations, digital, print and social advertising across North America, Europe, Scandinavia and more. A recent survey conducted by Ipsos Reid for Canada Goose in Canada, the U.S. and the U.K. found that more than two-thirds of people think life without adventure, big or small, is no life at all – yet 43 percent admit they rarely or never go on an adventure, mostly citing lack of time, money or both.