Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the top of Devil's Mountain, in the heart of the Amazonian jungle. He and his team will wear Columbia clothing, footwear and equipment. The feat will be shown by Ibis in a dedicated website.