Deckers Outdoor Corporation is engaging Hoka One One in a number of new marketing initiatives, particularly in the U.S. The brand will act as the presenting sponsor of a revived edition on June 15 of The Race, a classical running competition that was held in Eugene, Oregon in the 1980s. It already acted as the official footwear sponsor of the U.S. Bank OC Marathon in Newport Beach, California, on May 4. The brand recently added two more track & field athletes to its expanding team of sponsored elite runners: De'Sean Turner and Lee Emanuel. Turner is a steeplechase champion who finished third in the 3,000-meter race during the U.S. Championships last year. Emanuel is an English native who has competed in various American cross-country races and became the national U.K. 1,500-meter indoor champion this spring.