Deuter is cooperating with Gibbon, slackline pioneer and market leader in its segment, for a marketing campaign this summer. From June until the beginning of September, about 100 specialist leathergoods stores in Germany are decorating their shop windows with slacklines and impressive photos to create awareness of the Deuter campaign “Back to School.” Daypacks from Deuter are promoted by means of leaflets that are distributed by the participating specialist leather stores in Germany. On the leaflets, a special lottery will be promoting Gibbon's slacklines. Deuter and Gibbon are both outdoor brands that can also be found in urban areas. Both companies cooperated also in a shoot for the new daypack collection from Deuter.
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