Eighteen independent British outdoor retailers have become Exped Experts after they agreed to take on an expanded range of products from Exped, the Swiss outdoor equipment brand. Exped is distributed in the U.K. by Lyon Equipment, which previously focused on the brand's dry bags and sleeping mats, and a few backpacks. However, the distributor decided to widen the range and thus created special partnerships with interested retailers, who get access to special point of sale material and more staff training. Separately, the distributor announced that it was supporting The Adventure Syndicate, a group of female endurance cyclists. They are involved in public speaking and workshop events and have formed The Quad, a race team specializing in long-distance and self-supported events for which they use Exped's lightweight equipment.