Following the leitmotiv “roped together in solidarity,” Mammut will donate 1 percent out of the sales of its peak collection and the jubilee book put out for the brand's 150th anniversary. The benefit goes to the International Federation of Mountain Guides Associations with a special focus on the support of mountaineering guides from developing countries such as Peru and Kyrgyzstan. The idea behind the initiative is that these guides should enjoy the equipment and the training recommended by the federation.