For the first time in its more than 200 years of existence, Schöffel will launch an advertising campaign on TV in the German-speaking countries. The campaign will be launched in autumn 2012 and will be complemented by a trade marketing initiative on the points of sale.
Related articles
-
News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
-
News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
-
News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
More from Product & Marketing
-
ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...
-
News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
-
ArticleSympatex presents new Sherpa laminate at Techtextil
At Techtextil Frankfurt, April 23–26, 2024, Sympatex will present Sherpa, a new laminate concept that combines the advantages of the classic quilted jacket with those of a membrane jacket. Source: Sympatex The Sympatex Sherpa Modular Parka consists of the new Sherpa laminate, designed with respect to ecodesign ...