For the third consecutive year, La Sportiva has won an FFF – Save The Brand award. This year, the Italian outdoor company has been honored with an award in the category Best Practice Lifestyle Brand for its digital customer experience. The FFF – Save The Brand awards, delivered by ICM Advisors, recognize 50 brands across the fashion, food and furniture industries – the three “F”s - that have distinguished themselves both in economic terms and in terms of image. Last year, La Sportiva was honored with an FFF – Save The Brand award for the internationalization of the brand. The recipients of the 2017 awards were announced in Milan on Nov. 28.