Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in the German-speaking markets. The Vivalpin team consists of 80 ski guides and 50 mountain guides, all of whom will be equipped by Haglöfs. Haglöfs will also be helping Vivalpin organize events from now on.
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