Helly Hansen will be launching a new fabric technology called Lifa Infinity Pro at Ispo Munich. According to the brand, the technology sets a new standard for responsible waterproof-breathable apparel. Lifa Infinity Pro has a three-layer fabric construction and uses Helly Hansen's proprietary Lifa technology, which the brand has continued to improve and evolve since its inception in the 1970s. Combining the new Lifa Infinity membrane, which features a unique and highly breathable microporous structure made in a solvent-free process, with a lightweight outer fabric made with 100 percent Lifa fiber that keeps the wearer dry and comfortable, this new technology offers consumers the superior choice for high-performing, waterproof, breathable gear. Lifa fibers offer durable water repellency without chemicals and have a 16 percent lower environmental impact than standard Polyester, with an 18 percent savings in CO2 equivalent. Lifa Infinity Pro garments are durable, easy to care for and reduce energy usage by not requiring tumble drying to reactivate water-repellency. In addition, each garment is solution-dyed, which eliminates harmful wastewater.