Hoka One One has signed up two more athletes to its team of runners. One is Magdalena Lewy-Boulet, an Olympic runner and the other is Nicole Schappert, an All-American Miler.
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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News briefsMoncler exhibits at Milano Centrale during Design Week
Italian luxury outdoor brand Moncler has announced an immersive exhibition titled “An Invitation to Dream” at Milano Centrale, Milan’s main railway station. The exhibition will run from April 15 to 21 during Milan Design Week. An Invitation To Dream is a project curated by Jefferson Hack, and filmed and ...
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News briefsPatent protection for OrthoLite Hybrid Technology line expanded
US-based insole specialist OrthoLite announces that, as of April 2, 2024, patent protection has been expanded for the speckled design of its Hybrid Technology line, including Hybrid, HybridPlus-Bio and HybridPlus Recycled. The patents protect the colored foam-speckled design that represents “quality, comfort, and the inclusion of at least 20 percent ...
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ArticleKith and Columbia Sportswear team up again - this time for camping gear
Source: Columbia x Kith After an outdoor lifestyle collection in 2022 and a fishing collection in 2023, Kith is continuing its partnership with Columbia Sportswear and presents the brand new Kith for Columbia 2024 collection – this time a comprehensive range of apparel, accessories and footwear designed ...
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News briefsOutdoor Research drops first dedicated MTB apparel line
As outdoor apparel manufacturer Outdoor Research (OR) releases its first dedicated collection of technical mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR fully embraces the category. Trail and freeride athletes Georgia ...