In the first week of May, The North Face took the nine winners of an online competition organized with Intersport on a five-day mountain adventure in the Swiss Alps, involving them in snowshoe hiking, a via ferrata trip and abselling on and around the Jungfraujoch. The five participants came from Germany, Italy, Poland, Sweden, Denmark, the Netherlands, Slovenia, Spain and Turkey. They had won in a contest for the best outdoor stories submitted on Intersport's websites last autumn in connection with TNF's “More Jackets. More Adventure” marketing campaign.