Intersport France and FFRandonnée, the French hiking federation, signed a few weeks ago a partnership agreement at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris. Over the next five years, the affiliated retailers' network will support the federation in its efforts to promote hiking in general and the use of certain trails in particular, notably the popular GR long-distance trails. Besides joint efforts in promotion, the two new partners intend to organize a large public event in 2014 to promote the GR trails and to do something for their maintenance.
Related articles
-
News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
-
News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
-
News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
More from Product & Marketing
-
ArticleHeiQ unveils anti-odor technology for feather and down products
Swiss ingredients brand HeiQ is introducing a new anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a novel combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. The ...
-
ArticleBlackYak and Korean chemical companies develop sustainable trekking shoe
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...
-
ArticleTNF presents Paris 2024 climbing uniforms for USA, Japan, South Korea and Austria
Earlier this week, The North Face (TNF) unveiled the official sport climbing competition uniforms to be worn by athletes from the US, Japan, South Korea and Austria in the Paris 2024 Olympic Games. TNF explained that each piece was meticulously constructed, pattern making was analyzed with 3D soft-wear, and garments ...