Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive media within the outdoor community. Cordura's website informs B2B customers about how Invista supports them in marketing Cordura products.