Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of welcoming our surroundings, without fighting the elements. The branding architecture has been streamlined with four sub-brands -  Coolmax, Coolmax Pro, Thermolite, and Thermolite Pro. The addition of the “Pro” designation refers to Invista's advanced innovation in moisture management and warming technology. To complement the new brand campaign, in the first half of 2016 Invista will launch a new Thermolite Infrared Technology under the Thermolite Pro brand, with fabrics that have been engineered to warm up through exposure to the sunlight. In addition to Coolmax and Thermolite, Invista's portfolio of brands and trademarks includes Lycra, Cordura, Tactel and others.