Jack Wolfskin launched its first social media campaign under the slogan “Go Backpack” on April 3 in Germany, Austria, Switzerland and the U.K. Customers who have purchased a Jack Wolfskin product accompanied by a special flag can get a refund of €200 if they upload a video of their journey on a dedicated website, go-backpack.com, featuring the flag they received with the slogan of the campaign. The video should be at least 30 seconds long. The digital campaign is supported by promotions at 20 universities.