Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
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News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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ArticleCirql launches fully recyclable midsole made from 30% recycled TPU
US-based insole specialist OrthoLite, the company behind Cirql, a provider of sustainable material solutions for the global footwear industry, has launched a new midsole foam called Cirql rTPU30. According to Cirql, the patented innovation consists of 30 percent recycled TPU material and is manufactured through a chemical-free, supercritical foaming process. ...
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News briefsPatent protection for OrthoLite Hybrid Technology line expanded
US-based insole specialist OrthoLite announces that, as of April 2, 2024, patent protection has been expanded for the speckled design of its Hybrid Technology line, including Hybrid, HybridPlus-Bio and HybridPlus Recycled. The patents protect the colored foam-speckled design that represents “quality, comfort, and the inclusion of at least 20 percent ...
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ArticleKith and Columbia Sportswear team up again - this time for camping gear
Source: Columbia x Kith After an outdoor lifestyle collection in 2022 and a fishing collection in 2023, Kith is continuing its partnership with Columbia Sportswear and presents the brand new Kith for Columbia 2024 collection – this time a comprehensive range of apparel, accessories and footwear designed ...