Lowa, the German-based producer of outdoor shoes, organized an outdoor event for end-consumers together with Charivari, a local radio station from Munich. More than 1,000 people participated in the walk on the Neureuth Alp, which is 1,200m above the Tegernsee near Munich. Lowa invited end-consumers to test its collection of outdoor shoes and had an information booth on the top of the mountain. The brand is currently looking for other partners to organize similar events in more German cities in the future.