“Make your life unforgettable,” is the pay-off of a brand campaign launched by Jack Wolfskin. It includes a TV commercial that will run in Germany, Austria, Switzerland and the U.K., from September to December. The campaign runs across print, online and retail channels, with spectacular images shot in Norway, Iceland and Greenland. It comes after Jan Erik van Dijk's appointment in August 2015 as Jack Wolfskin's director of global brand marketing. He was previously the chief executive of House of Brands at the Otto Group, after assignments at C&A and more recently at Esprit, where he was senior vice president of global marketing. Melody Harris Jensbach, Jack Wolfskin's chief executive since November 2014, spent many years at the same company.