Mammut celebrated in September the coming 150th anniversary of the first ascent of the Matterhorn by mapping out the route in red lights. The athletes and climbers sponsored by the outdoor brand wore headlamps on their helmets, while at other points, lamps were installed by mountain guides from the nearby town of Zermatt, Switzerland. July 2015 will mark the 150th anniversary of the ascent of Edward Whymper's rope team, who climbed the mountain in the Alps on the border between Switzerland and Italy, in difficult conditions, without the benefit of modern materials, with hardly any crampons, shoes with nails and hemp ropes.