Nikwax is going to sponsor the first attempt to cross the Pacific Ocean on a stand-up paddle over a distance of 5,700 miles from the Japanese town of Choshi to San Francisco. The feat is due to be attempted next year by Sonya Baumstein, a 28-year-old who already crossed the Bering Strait on a SUP last year. In 2011, she rowed a kayak from the Canary Islands to Barbados. The following year, she did the same from Seattle to Juneau, in Alaska. Nikwax will supply Baumstein with its water maker and waterproofing products.