Patagonia Footwear will put a stronger focus on promoting trail-running by supporting extreme runner Krissy Moehl and the Ultra Running Team that bears Patagonia's name. Jointly, Patagonia and these athletes will develop a larger line of trail-running shoes. Additionally, it will increase its efforts in supporting major events such as the Mountain Masochist 50-mile race that took place last Saturday in the Appalachian Mountains in the state of Virginia in the U.S.