Prana, a brand of Columbia Sportswear, is offering $100,000 to one person as an incentive to enable them to “pursue their passion.” The idea is consistent with the brand's slogan, “Clothing for Positive Change.” Applicants must submit a one- to three-minute video illustrating their current job and their dream job. A panel of Prana representatives will select a finalist based on the passion and originality that they have displayed in the video. The winner will be asked to quit their job and share updates along their journey. The contest is open to legal residents of the U.S. aged 21 or over. The prize will be distributed in quarterly payments of $25,000 each.