Primus has been appointed offic al fuel supplier to the Montane Yukon Arctic Ultra. Known also as MYAU, it is described as the hardest and coldest endurance races in the world. Following on the track of the Yukon Quest sled-dog race, it challenges runners, cyclists and cross-country skiers to cover distances of between 100 and 430 miles while being fully self-supported. The race is organized by a German company, The Great Outdoors
Related articles
-
News briefsAnna Ferrino honored with Compasso d’Oro career award
Source: Ferino Anna Ferrino Anna Ferrino, the CEO of the Italian outdoor brand Ferrino, has won an ADI Compasso d’Oro career award. The award ceremony took place at the ADI Design Museum in Milan on June 20, alongside the inauguration of an exhibition of the projects and ...
-
News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
-
News briefsBritish Cycling and Lloyds Bank announce partnership
British Cycling and Lloyds Bank have announced a long-term partnership that will see Lloyds Bank become the new lead partner of British Cycling. The multi-year commitment will see the financial institution become the title partner of the revamped Tour of Britain with immediate effect. It will also include a number ...
More from Product & Marketing
-
News briefs2XU and District Vision present collection for ‘world’s toughest foot race’
The collab includes three outfits and an ultra-lightweight pair of sunglasses that were specially designed for the Badwater 135 ultramarathon through Death Valley.
-
OpinionGorpcore – the new Athleisure?
Those of us who have been in this industry since the last Millennium will remember the switch to professionalism in the 1990s when the company founders brought in business specialists to develop their brands. Outwardly, this meant that production was relocated to the Pacific Rim, but it was also the ...
-
News briefsKeen launches first lifestyle shoe
Keen has launched the KS86, the brand’s first lifestyle sneaker – a recreation of the archived A86 trail runner, which debuted in 2010.