Reda Rewoolution, the Italian brand of merino wool sportswear, will sponsor a new trail-running event next year that will end in the Medieval town of Bergamo. The new Reda Rewoolution Orobie Ultra Trail will consist of two races of 65 and 140 km and will take place from July 31 to Aug. 2, 2015.
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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