REI has named Vibram USA its 2011 Vendor Partner of the Year in its annual awards program, for the second year in a row. The honor was announced at the Outdoor Retailer show, along with the three divisional awards: Black Diamond Equipment for camp/travel; Thule for action sports; and Merrell for outdoor wear. REI chooses the winners based on their efforts to build a successful relationship that meets member and customer needs and to bring quality and innovation to the industry.